Table 3

Data structure

First-order conceptsSecond-order themesAggregate dimensions
  • -

    Maintain or enhance personal relationships

  • -

    Help K-pop fans I know

Align with intimate circleBuddy
  • -

    Be useful to or help fans I know

  • -

    Offer unique things to friends

  • -

    Impress people I like

Be meaningful to close ties
  • -

    Get compliments from fans I know

  • -

    Observe that friends use my creation

Benefits to close ties
  • -

    Help close others to adopt

  • -

    Build copies for K-pop fans I know

Assisting
  • -

    Acquaint with K-pop enthusiasts

  • -

    Reach K-pop fans across the globe

  • -

    Foster a broad group of fans

Align with broader sphereContributor
  • -

    Be useful to K-pop fans in general

  • -

    Make a unique contribution to a lively community

  • -

    Influence how outsiders view K-pop

Add unique value to community
  • -

    Positive comments from other fans

  • -

    K-pop fans showing interest in my creation

  • -

    Being named and followed by K-pop fans

Recognition from community
  • -

    Post instructions for replication

  • -

    Share design files

Instructing
  • -

    Demonstrate ability to turn passion into a living

  • -

    Create a personal fanbase

  • -

    Benefit from developing K-pop items

Obtain personal benefits that show professionalismProfessional
  • -

    Ability to create a “real” product

  • -

    Create value for others, even beyond K-pop

  • -

    Be more than an amateur

Operate at market standards
  • -

    Offer something that is deemed professional/meets market demand

  • -

    Many people adopting my product

Offer competitive products
  • -

    Selling my creation online

  • -

    Improve my creation, continued development

  • -

    Networking for economic benefits

Selling
  • -

    Demonstrate skillfulness

  • -

    Status of a creative person

  • -

    Satisfaction to build things from scratch

Appear a competent DIYerHandyman
  • -

    Be a capable problem solver

  • -

    Ability to meet technical standards

Technical competence
  • -

    Comments about my level of sophistication

  • -

    Positive responses about my handiness

Skills compared to others
  • -

    Post my creation on social media page

  • -

    Show my creation to family and friends, including K-pop fans and others

Showcasing

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