Table 1

Focus group participants' profiles

ParticipantPositionCore businessIndustryDimensionBrief description
I1Managing DirectorSmall home appliancesElectrical appliancesMediumThis Italian company is based in Ancona and specialises in healthcare, personal care and small home appliances. It is known for innovative health-related products and technologies, including rapid tests for CoV-19, and for its role as an Italian agent for Alipay
I2HR DirectorFurnitureFurnitureLargeA leading Italian furniture manufacturer that focuses on modular and customisable solutions for home living, with a particular emphasis on sustainability and modern design
I3Managing DirectorSilver economy start-up acceleratorFinanceSmallA start-up accelerator funded by partners from Italy and other countries. It focuses on accelerating startups that are developing new products and services for the elderly
I4Corporate Area ManagerBank 1FinanceLargeA diversified Italian banking group that offers financial services to businesses and individuals, placing a strong emphasis on personalised solutions
I5Managing DirectorCertification 1Home appliances and furnitureSmallA technical centre for innovation and technological transfer, offering consulting and project development services in mechanics and related industries
I6Innovation ManagerIndustry associationLargeThe local branch of the Italian General Confederation of Industry, representing and supporting enterprises in Ancona through advocacy, networking and innovation
I7Managing DirectorCertification 2Home appliances and furnitureSmallAn international technology centre dedicated to the furniture and wood industries, providing research, certification and sustainability services. It helps companies to achieve excellence through innovation and compliance with industry standards
I8Marketing Corporate ManagerBank 2FinanceMediumA regional banking institution in Italy that supports businesses and individuals, with a particular focus on fostering local economic development
I9Corporate Area ManagerBank 2FinanceMediumA regional banking institution in Italy that supports businesses and individuals, with a particular focus on fostering local economic development
I10Managing DirectorBuilding Engineering firmConstruction and Engineering serviceSmallKnown for innovative solutions in engineering and system integration, particularly for energy and industrial applications
I11EntrepreneurPlant contractorReal estateSmallThis platform focuses on smart building technologies and supports consulting engineers and integrators with best practices, system design and cybersecurity for advanced building systems

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