Table 1

Items included in the measurement model (questionnaire)

Items included in the questionnaireSource(s)
Regenerative innovation ecosystem (RIE)
AI improves cross-disciplinary collaboration in our creative projectsYadav and Yadav (2024), Konietzko et al. (2023), Drupsteen and Wakkee (2024) 
AI-driven tools have led to sustainability-focused redesigns in our business processes
AI enables us to identify and access new market opportunities in creative industries
AI supports the seamless integration of sustainable practices into our creative workflows
AI-driven resource optimization (ARO)
AI optimizes material and resource use in our creative projectsTutore et al. (2024), Kar et al. (2022), Kulkov et al. (2023) 
AI-driven predictive maintenance reduces unplanned downtime and enhances creative operational efficiency
Our supply chains for creative production have become more efficient through AI-powered optimization
AI-based systems actively contribute to waste minimization in our creative processes
AI-enhanced environmental sustainability (AES)
AI systems help reduce energy consumption in our creative production processesAlzoubi and Mishra (2024), de Andreis et al. (2024) 
AI has improved water management efficiency in our creative operations
Our AI systems are fundamental in minimizing environmental waste across our creative projects
Having real-time data from AI helps lower our creative projects' environmental footprint
Self-learning and adaptability of AI-enabled creative business models (SLA)
Our AI systems autonomously adapt to new challenges in creative projectsAnantrasirichai and Bull (2022), Drupsteen and Wakkee (2024) 
AI tools are designed for self-learning and continuous improvement based on feedback from creative projects
Our AI-driven creative business models evolve independently without manual intervention
AI technologies in our organization self-adjust and repair in response to unforeseen creative workflow issues
Stakeholder collaboration and co-creation (SCC)
AI tools strengthen collaboration with stakeholders across creative industriesBujor and Avasilcai (2023), Hsu et al. (2023) 
We use AI tools to co-create innovative products and services with external partners
AI improves resource and data sharing with our creative collaborators
AI enhances stakeholder engagement quality throughout all stages of our creative projects
Source(s): Authors' own work

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