Table 2

Study sample demographics

CharacteristicSample (n = 110)
Area within the creative industry
Advertising and marketing20
Architecture10
Arts and theater5
Crafts (handmade and artisanal goods)8
Design (graphic design, product design, industrial design, interior design, etc.)12
Fashion8
Film, TV, video, radio, and photography13
Museums, galleries, and libraries2
Publishing4
Software development21
Video games5
Other2
Market experience in creative industries
Less than 1 year11
Between 1 and 5 years53
More than 5 years46
Country of head office
France22
Germany18
Italy21
Romania30
Spain19

Note(s): Data retrieved from the online survey

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