Table 3

Description of the reflective measurement model

Construct reliability, convergent validity, and descriptions of itemsItems' outer loadings
RIE: Regenerative innovation ecosystem (α = 0.725, CR = 0.829, AVE = 0.548)
RIE1: AI improves cross-disciplinary collaboration in our creative projects0.774
RIE2: AI-driven tools have led to sustainability-focused redesigns in our business processes0.702
RIE3: AI enables us to identify and access new market opportunities in creative industries0.775
RIE4: AI supports the seamless integration of sustainable practices into our creative workflows0.707
ARO: AI-driven resource optimization (α = 0.795, CR = 0.867, AVE = 0.621)
ARO1: AI optimizes material and resource use in our creative projects0.806
ARO2: AI-driven predictive maintenance reduces unplanned downtime and enhances creative operational efficiency0.797
ARO3: Our supply chains for creative production have become more efficient through AI-powered optimization0.856
ARO4: AI-based systems actively contribute to waste minimization in our creative processes0.683
AES: AI-enhanced environmental sustainability (α = 0.691, CR = 0.766, AVE = 0.452)
AES1: AI systems help reduce energy consumption in our creative production processes0.717
AES2: AI has improved water management efficiency in our creative operations0.707
AES3: Our AI systems are fundamental in minimizing environmental waste across our creative projects0.561
AES4: Having real-time data from AI helps lower our creative projects' environmental footprint0.691
SLA: Self-learning and adaptability of AI-enabled creative business models (α = 0.700, CR = 0.819, AVE = 0.537)
SLA1: Our AI systems autonomously adapt to new challenges in creative projects0.527
SLA2: AI tools are designed for self-learning and continuous improvement based on feedback from creative projects0.779
SLA3: Our AI-driven creative business models evolve independently without manual intervention0.767
SLA4: AI technologies in our organization self-adjust and repair in response to unforeseen creative workflow issues0.821
SCC: Stakeholder collaboration and co-creation (α = 0.727, CR = 0.832, AVE = 0.560)
SCC1: AI tools strengthen collaboration with stakeholders across creative industries0.772
SCC2: We use AI platforms to co-create innovative products and services with external partners0.542
SCC3: AI improves resource and data sharing with our creative collaborators0.833
SCC4: AI enhances stakeholder engagement quality throughout all stages of our creative projects0.810

Note(s): α = Cronbach's alpha, CR = composite reliability, AVE = average variance extracted. Outer loadings are taken from Figure 2 

or Create an Account

Close Modal
Close Modal