Table 4
Results of significance test
Construct
Traditional market
Mediator
Indirect effect
Sobel test statistic
P
-value
PI
0.002
0.095
0.924
IP
0.244
0.831
0.406
Specialized and niche market
PI
0.069
0.984
0.325
IP
1.207
1.155
0.248
Construct
Traditional market
Mediator
Indirect effect
Sobel test statistic
P
-value
PI
0.002
0.095
0.924
IP
0.244
0.831
0.406
Specialized and niche market
PI
0.069
0.984
0.325
IP
1.207
1.155
0.248
Source(s):
Authors’ own work
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