Example of the analysis based on a snippet of Ginger’s story. CE refers to critical event, S to serendipity and E to effectuation
| Examples of analyses in steps 2 and 3 | Quotes |
|---|---|
| CE: necessity relationship (Ginger was focused on her original idea) | I … applied for this start up incubator … and my project was enrolled |
| S: prepared mind (she worked on business idea development in an incubator) | |
| E: precommitments and alliances (support from the incubator) | |
| CE: temporal boundaries (a discussion), contingency (an impromptu decision to go and talk to them), causal properties (finding about the expertise), necessity relationship (not finding about the expertise without this conversation) | At this incubator there was this other team … and I just went up and talked with them and then we talked and talked and then this girl … asked what did I do before this and I told her … and she had this [business] idea … |
| S: unexpected event (an impromptu decision) | |
| E: exploiting contingencies (a chance of a discussion and an impromptu decision to seize it) | |
| CE: necessity relationship (had not thought about the idea before) | … and I never thought about this idea before, because I thought I would be done with [the expert area of her previous job] and that not many Finnish [customers] would be interested in [those] markets |
| CE: causal properties (together they had the necessary resources), sufficiency relationship (if they hadn’t had the resources, the outcome would have been different) | We can do everything by ourselves so it was like okay I will give it a try |
| S: recognising potential (with their combined resources they could do it) | |
| E: experimentation (the mindset of giving it a go), affordable loss (relying on the resources at hand and testing the idea) | |
| S: seizing the moment (taking action) | Then I just started to work on this [the other girl’s idea] first, and it went well |
| S: amplifying effects (getting the others involved also in the original idea) | At the same time, I was looking for a partner for my [original] startup. … I was like why don’t I ask the same partners from [the new business] to also be my partners in the [original] startup, so I just asked them, and they were very happy to join … |
| E: exploiting contingencies (not finding a suitable partner elsewhere, exploiting the current situation), precommitments and alliances (using the existing alliance in a different context) | |
| S: outcome (one business running and another one developing) | … the [original idea] requires a lot of work beforehand, so we are still working on [it] but [the other business] is working smoothly now |
| Examples of analyses in steps 2 and 3 | Quotes |
|---|---|
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