Table 4

The analyses of the serendipitous process

Prepared mindUnexpected eventRecognising potential/connecting dotsSeizing the momentAmplifying effectsEvaluating effects/the outcome
SamWanting to do what no-one else does, experimentingA friend asking Sam to incorporate a new element into his productOther customers asking for the product, idea of incorporating the element to his other productsStarting to offer the productFinding the importer and starting to develop other products for the niche marketInnovating a new product, starting a new venture
GingerDeveloping her business ideaUnplanned discussion with an entrepreneurial teamRecognising that her expertise matched what was looked forJoining the teamStart to collaborate also with the “original” ideaStarting a new venture and developing another business idea
SarahInterested in startups/student entrepreneurshipUnplanned discussion with an entrepreneurial teamRecognising that her expertise matched what was looked forJoining the teamLooking for investorsBecoming an entrepreneur in a startup
Source(s): Authors’ own work

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