Interconnectedness of AI technologies in marketing or sales and eco-innovation (Hypothesis 1)
| Size | Coef | OLS | OLS HC0 | SLX | SAR |
|---|---|---|---|---|---|
| Small | (Intercept) | 97.123 [9.649] <0.001 | 97.123 [9.091] <0.001 | 100.917 [22.704] <0.001 | 95.543 [37.233] 0.010 |
| AI_mrkt_S | 7.398 [4.282] 0.096 | 7.398 [4.763] 0.133 | 7.155 [4.559] 0.130 | 7.381 [4.130] 0.074 | |
| lag.AI_mrkt_S | – | – | −1.981 [10.684] 0.854 | – | |
| rho | – | – | – | 0.015 [0.324] 0.962 | |
| R2 | 0.107/0.071 | – | 0.108/0.034 | – | |
| Shapiro–Wilk | W = 0.9609, p-value = 0.3873 | ||||
| Breusch–Pagan | BP = 0.90379, df = 1, p-value = 0.3418 | ||||
| Moran I | Moran I = 0.46968, p-value = 0.3193 | ||||
| Medium | (Intercept) | 85.889 [8.846] <0.001 | 85.889 [7.769] <0.001 | 72.184 [21.120] 0.002 | 94.491 [36.200] 0.009 |
| AI_mrkt_S | 7.252 [2.131] 0.002 | 7.252 [2.227] 0.003 | 7.513 [2.182] 0.002 | 7.327 [2.053] <0.001 | |
| lag.AI_mrkt_S | – | – | 4.143 [5.785] 0.481 | – | |
| rho | – | – | – | −0.085 [0.321] 0.791 | |
| R2 | 0.317/0.289 | – | 0.331/0.275 | – | |
| Shapiro–Wilk | W = 0.98589, p-value = 0.9647 | ||||
| Breusch–Pagan | BP = 1.2148, df = 1, p-value = 0.2704 | ||||
| Moran I | Moran I = −0.28112, p-value = 0.6107 | ||||
| Large | (Intercept) | 70.571 [9.346] <0.001 | 70.571 [7.066] <0.001 | 59.986 [30.443] 0.060 | 68.410 [34.005] 0.044 |
| AI_mrkt_L | 5.110 [1.054] <0.001 | 5.110 [0.747] <0.001 | 5.177 [1.088] <0.001 | 5.106 [1.016] <0.001 | |
| lag.AI_mrkt_L | – | – | 1.408 [3.847] 0.718 | – | |
| rho | – | – | – | 0.021 [0.301] 0.944 | |
| R2 | 0.485/0.464 | – | 0.488/0.445 | – | |
| Shapiro–Wilk | W = 0.95985, p-value = 0.3666 | ||||
| Breusch–Pagan | BP = 0.018869, df = 1, p-value = 0.8907 | ||||
| Moran I | Moran I = 0.27939, p-value = 0.39 | ||||
| Size | Coef | OLS | OLS HC0 | SLX | SAR |
|---|---|---|---|---|---|
| Small | (Intercept) | 97.123 [9.649] <0.001 | 97.123 [9.091] <0.001 | 100.917 [22.704] <0.001 | 95.543 [37.233] 0.010 |
| AI_mrkt_S | 7.398 [4.282] 0.096 | 7.398 [4.763] 0.133 | 7.155 [4.559] 0.130 | 7.381 [4.130] 0.074 | |
| lag.AI_mrkt_S | – | – | −1.981 [10.684] 0.854 | – | |
| rho | – | – | – | 0.015 [0.324] 0.962 | |
| 0.107/0.071 | – | 0.108/0.034 | – | ||
| Shapiro–Wilk | W = 0.9609, | ||||
| Breusch–Pagan | BP = 0.90379, df = 1, | ||||
| Moran I | Moran I = 0.46968, | ||||
| Medium | (Intercept) | 85.889 [8.846] <0.001 | 85.889 [7.769] <0.001 | 72.184 [21.120] 0.002 | 94.491 [36.200] 0.009 |
| AI_mrkt_S | 7.252 [2.131] 0.002 | 7.252 [2.227] 0.003 | 7.513 [2.182] 0.002 | 7.327 [2.053] <0.001 | |
| lag.AI_mrkt_S | – | – | 4.143 [5.785] 0.481 | – | |
| rho | – | – | – | −0.085 [0.321] 0.791 | |
| 0.317/0.289 | – | 0.331/0.275 | – | ||
| Shapiro–Wilk | W = 0.98589, | ||||
| Breusch–Pagan | BP = 1.2148, df = 1, | ||||
| Moran I | Moran I = −0.28112, | ||||
| Large | (Intercept) | 70.571 [9.346] <0.001 | 70.571 [7.066] <0.001 | 59.986 [30.443] 0.060 | 68.410 [34.005] 0.044 |
| AI_mrkt_L | 5.110 [1.054] <0.001 | 5.110 [0.747] <0.001 | 5.177 [1.088] <0.001 | 5.106 [1.016] <0.001 | |
| lag.AI_mrkt_L | – | – | 1.408 [3.847] 0.718 | – | |
| rho | – | – | – | 0.021 [0.301] 0.944 | |
| 0.485/0.464 | – | 0.488/0.445 | – | ||
| Shapiro–Wilk | W = 0.95985, | ||||
| Breusch–Pagan | BP = 0.018869, df = 1, | ||||
| Moran I | Moran I = 0.27939, | ||||
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