Table 5. Applying the 4W’s across the AI... | Emerald Publishing

Table 5.

Applying the 4W’s across the AI case writing process

Phase	Gain	Loss	Not practicing	Accessing
Idea generation	Speed, novelty	Organic ideation	Exploratory prompts	Alternative topics, disciplines
Drafting	Structure, momentum	Voice, narrative tone	Deep narrative construction	Multimodal possibilities (e.g. dialogue, data)
Revision	Clarity, efficiency	Manual nuance	Recursive modeling	Learner-appropriate tone and scaffolding
Publishing	Accessibility, broader reach	Transparent authorship	Disclosure conversations	Global distribution, multimodal formats

Phase	Gain	Loss	Not practicing	Accessing
Idea generation	Speed, novelty	Organic ideation	Exploratory prompts	Alternative topics, disciplines
Drafting	Structure, momentum	Voice, narrative tone	Deep narrative construction	Multimodal possibilities (e.g. dialogue, data)
Revision	Clarity, efficiency	Manual nuance	Recursive modeling	Learner-appropriate tone and scaffolding
Publishing	Accessibility, broader reach	Transparent authorship	Disclosure conversations	Global distribution, multimodal formats

Source(s): Author’s own work