Table 2 Measurement model: Items and...

Table 2

Measurement model: Items and factor loadings

Variables	Items	Factor loadings
Attitude	ATT1	0.899
	ATT2	0.889
	ATT3	0.903
Brand loyalty	BL1	0.898
	BL2	0.931
	BL3	0.910
Green brand equity	GBE1	0.941
	GBE2	0.909
	GBE3	0.919
Purchase intention	PI1	0.682
	PI2	0.916
	PI3	0.879
Perceived quality	PQ1	0.847
	PQ2	0.889
	PQ3	0.889
Perceived warranties	PW1	0.919
	PW2	0.851
	PW3	0.855
Perceived risks	PR1	0.850
	PR2	0.710
	PR3	0.872
Awareness of green production processes	AGPP1	0.858
	AGPP2	0.865
	AGPP3	0.871
	AGPP4	0.872
Subjective norms	SN1	0.842
	SN2	0.897
	SN3	0.915
Intention to switch	IS1	0.846
Intention to switch	IS2	0.870
Willingness to pay	WTP1	0.926
Willingness to pay	WTP2	0.904

Variables	Items	Factor loadings
Attitude	ATT1	0.899
	ATT2	0.889
	ATT3	0.903
Brand loyalty	BL1	0.898
	BL2	0.931
	BL3	0.910
Green brand equity	GBE1	0.941
	GBE2	0.909
	GBE3	0.919
Purchase intention	PI1	0.682
	PI2	0.916
	PI3	0.879
Perceived quality	PQ1	0.847
	PQ2	0.889
	PQ3	0.889
Perceived warranties	PW1	0.919
	PW2	0.851
	PW3	0.855
Perceived risks	PR1	0.850
	PR2	0.710
	PR3	0.872
Awareness of green production processes	AGPP1	0.858
	AGPP2	0.865
	AGPP3	0.871
	AGPP4	0.872
Subjective norms	SN1	0.842
	SN2	0.897
	SN3	0.915
Intention to switch	IS1	0.846
Intention to switch	IS2	0.870
Willingness to pay	WTP1	0.926
Willingness to pay	WTP2	0.904

Source(s): Authors’ own work

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