Table 3 Reliability and validity... | Emerald Publishing

Table 3

Reliability and validity analysis

Variables	AVE	Cronbach’s α	CR
Attitude	0.807	0.881	0.926
Brand loyalty	0.846	0.909	0.943
Green brand equity	0.870	0.926	0.953
Purchase intention	0.702	0.779	0.874
Perceived quality	0.666	0.738	0.854
Perceived warranties	0.652	0.761	0.848
Perceived risks	0.812	0.781	0.896
Awareness of green production processes	0.739	0.883	0.919
Subjective norms	0.774	0.853	0.911
Intention to switch	0.652	0.725	0.848
Willingness to pay	0.837	0.806	0.911

Variables	AVE	Cronbach’s α	CR
Attitude	0.807	0.881	0.926
Brand loyalty	0.846	0.909	0.943
Green brand equity	0.870	0.926	0.953
Purchase intention	0.702	0.779	0.874
Perceived quality	0.666	0.738	0.854
Perceived warranties	0.652	0.761	0.848
Perceived risks	0.812	0.781	0.896
Awareness of green production processes	0.739	0.883	0.919
Subjective norms	0.774	0.853	0.911
Intention to switch	0.652	0.725	0.848
Willingness to pay	0.837	0.806	0.911

Source(s): Authors’ own work