Table 5

Fully collinearity variance inflation factor (VIF)

Endogenous variablePredictorVIF
AttitudePerceived quality2.15
Perceived risk2.78
Perceived guarantees1.95
Green awareness2.30
Purchase intentionAttitude2.40
Attitude × brand loyalty2.90
Attitude × green brand equity2.85
Subjective norms2.10
Willingness to payPurchase intention1.80
Intention to switchPurchase intention1.75
Source(s): Authors’ own work

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