Effect size (f2) values for the structural model
| Variable | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | – | 0.217 | |||||||||||
| 2 | – | 0.022 | |||||||||||
| 3 | – | 0.023 | |||||||||||
| 4 | – | 0.799 | 0.298 | ||||||||||
| 5 | 0.182 | – | |||||||||||
| 6 | 0.016 | – | |||||||||||
| 7 | 0.004 | – | |||||||||||
| 8 | 0.623 | – | |||||||||||
| 9 | 0.231 | – | |||||||||||
| 10 | – | ||||||||||||
| 11 | – | ||||||||||||
| 12 | 0.029 | ||||||||||||
| 13 | 0.032 |
| Variable | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| – | 0.217 | ||||||||||||
| – | 0.022 | ||||||||||||
| – | 0.023 | ||||||||||||
| – | 0.799 | 0.298 | |||||||||||
| 0.182 | – | ||||||||||||
| 0.016 | – | ||||||||||||
| 0.004 | – | ||||||||||||
| 0.623 | – | ||||||||||||
| 0.231 | – | ||||||||||||
| – | |||||||||||||
| – | |||||||||||||
| 0.029 | |||||||||||||
| 0.032 |
1. Attitude; 2. Brand loyalty; 3. Green brand equity; 4. Purchase intention; 5. Perceived quality, 6. Perceived warranty; 7. Perceived risk; 8. Awareness of green production processes; 9. Subjective norms; 10. Intention to switch; 11. Willingness to pay; 12. Attitude* Brand loyalty; 13. Attitude* Green brand equity
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