Table 3.

Measurement of theoretical role assigned to “value co-creation” in the articles

Verbal label for the variable valueQuantified variable valueCode in qualitative content analysisOperationalization
Central theoretical role (/dominant)2Central focusVarious sections of the article extensively discuss the value co-creation concept. A detailed discussion and/or elaboration on value co-creation is presented. Value co-creation plays a focal role in the article’s theoretical perspective and the study’s contributions to the literature
1Builds perspectiveValue co-creation plays a relevant role among other concepts in the article’s theoretical perspective. The main difference vis-à-vis “central focus” is that value co-creation here is a theoretical concept among others (i.e. not a dominant/central/key concept) in the article’s theoretical perspective and/or positioning
Noncentral theoretical role (/marginal)0Only mentionedThe article mentions value co-creation as a term, but the concept as such is not discussed or elaborated any further, and its role in building the argument remains peripheral
Source(s): Authors’ own work

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