Table 5.

Cross-tabulation of analytical comprehensiveness and value co-creation role in the article

Article categoryTheoretical role assigned to value co-creation in the article
Level of analytical comprehensiveness of the article0 = Only mentioned1 = Builds perspective2 = Central focusTotal
0 = Unclear644 (51.6%)62 (6.9%)7 (0.9%)713 (24.1%)
1 = Collaboration on value propositions297 (23.8%)234 (26.1%)162 (19.9%)693 (23.4%)
2 = Determination of value-in-use168 (13.5%)218 (24.3%)156 (19.2%)542 (18.3%)
3 = Synthesis of collaboration and determination140 (11.2%)384 (42.8%)488 (60.0%)1,012 (34.2%)
Total1,249 (42.2%)898 (30.3%)813 (27.5%)2,960 (100%)
Source(s): Authors’ own work

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