Table 3 Illustrates the digital... | Emerald Publishing

Table 3

Illustrates the digital trust-building strategies, corresponding to dimensions of social media adoption in the DEST framework and real-world examples

Dimensions of social media engagement in DEST framework	Digital trust-building strategies	Real world examples
Transparency	Discursive Strategy, Foster open, real-time and consistent communication through compliance dashboards, public disclosures and executive messaging to build institutional credibility	Patagonia shares detailed updates on its supply chain and sustainability practices to reinforce ethical transparency
Customer Feedback Integration	Episodic Strategy, Deploy AI-powered sentiment analysis, polls and feedback portals acting on feedback in real-time to show responsiveness	Starbucks uses “My Starbucks Idea” for crowdsourcing product feedback, leading to real-time product modifications
Brand Visibility	Systemic and Temporal Strategy, Maintain consistent, values-aligned branding across digital channels; amplify thought leadership and social impact initiatives	Apple maintains strict brand consistency, consistent messaging across platforms to retain trust and recognition
Privacy and Security	Systemic and Temporal Strategy, Implement GDPR, compliant frameworks, privacy dashboards, regular audits and data protection campaigns; adopt privacy-by-design in systems	Mozilla Firefox blocks trackers, limits data collection and communicates privacy safeguards transparently
Knowledge Sharing	Discursive and Temporal Strategy, Promote thought leadership via blogs, webinars and expert posts; encourage employee-driven content and peer-to-peer learning	Salesforce’s “Ethics by Design” shares research to engage stakeholders and build trust through transparency
Communication Effectiveness	All Four Strategies Discursive, Episodic, Systemic, Temporal: Use real-time engagement, AI-personalized messaging and multi-platform responsiveness to foster dialogue	HCL Technologies applies the Employee First Customer Second philosophy and campaigns like “Find Your Spark” to personalize and strengthen communication

Dimensions of social media engagement in DEST framework	Digital trust-building strategies	Real world examples
Transparency	Discursive Strategy, Foster open, real-time and consistent communication through compliance dashboards, public disclosures and executive messaging to build institutional credibility	Patagonia shares detailed updates on its supply chain and sustainability practices to reinforce ethical transparency
Customer Feedback Integration	Episodic Strategy, Deploy AI-powered sentiment analysis, polls and feedback portals acting on feedback in real-time to show responsiveness	Starbucks uses “My Starbucks Idea” for crowdsourcing product feedback, leading to real-time product modifications
Brand Visibility	Systemic and Temporal Strategy, Maintain consistent, values-aligned branding across digital channels; amplify thought leadership and social impact initiatives	Apple maintains strict brand consistency, consistent messaging across platforms to retain trust and recognition
Privacy and Security	Systemic and Temporal Strategy, Implement GDPR, compliant frameworks, privacy dashboards, regular audits and data protection campaigns; adopt privacy-by-design in systems	Mozilla Firefox blocks trackers, limits data collection and communicates privacy safeguards transparently
Knowledge Sharing	Discursive and Temporal Strategy, Promote thought leadership via blogs, webinars and expert posts; encourage employee-driven content and peer-to-peer learning	Salesforce’s “Ethics by Design” shares research to engage stakeholders and build trust through transparency
Communication Effectiveness	All Four Strategies Discursive, Episodic, Systemic, Temporal: Use real-time engagement, AI-personalized messaging and multi-platform responsiveness to foster dialogue	HCL Technologies applies the Employee First Customer Second philosophy and campaigns like “Find Your Spark” to personalize and strengthen communication

Source(s): Author’s own work