Table 1.

Theories/frameworks/models of online privacy concern (OPC)

Theories/frameworks/modelsNo. of papers
Technology acceptance model (TAM)4
Elaboration likelihood model (ELM)2
Theory of reasoned action (TRA)4
Theory of planned behavior (TPB)1
Unified theory of acceptance and use of technology (UTAUT)2
Unified Theory of Acceptance and Use of Technology (UTAUT2)3
Goal-Directed behavior model (MGB)1
Value-based adoption model (VAM)1
Computer are social actors (CASA) theory1
Delone and McLean (D&M) information system (is) Success Model1
Diffusion of innovations theory (DOI)4
Innovation resistance theory3
Antecedents–privacy concerns–outcomes (APCO)1
Privacy–Trust–Behavioral intention (PTB) model1
Information processing theory1
Prominence–Interpretation theory1
Information–motivation–behavioral (IMB) skills model1
Extended parallel process model (EPPM)1
SERVQUAL or SERVPERF1
Multidimensional development theory (MDT)1
Theory of belief updating (TBU)1
Surveillance theory1
Privacy calculus theory27
Privacy regulation theory1
Regulatory focus theory3
Psychological ownership theory1
Social support theory2
Social role theory1
Social identity theory1
Social contract theory1
Social exchange theory2
Social cognition theory2
Social influence theory1
Social presence theory2
Stress-Coping theory1
Signaling theory2
Communication privacy management (CPM) theory3
Persuasion knowledge model (PKM)1
Trust–Commitment theory2
Self-efficacy theory1
Attitude formation theory1
Impression formation theory1
Use and gratifications theory3
Control agency theory1
Construal level theory (CLT)1
Coping theory2
Motivation theory1
Protection motivation theory10
Person–environment fit model1
Rational choice theory1
Agency theory1
Equity theory1
Utility theory1
Justice theory1
Surveillance theory1
Power-Responsibility equilibrium framework2
Stakeholder theory1
Consumer socialization theory1
Push–Pull–Mooring framework (PPP)2
Personalization–Privacy paradox6
Privacy fatigue4

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