Table 2.

User coping responses based on CTE

 Control–threat equilibriumComponents
Coping phasePerceived controlPerceived threatThoughtsFeelingsIntended behaviorExample authors
AdoptionHighLowNeed for functionality; trust firms; immediate gratification;Curious; enjoyable; safe; feeling of desirable statusSeldom seek for value but often provide data; thoughtless authorization, download and subscription; willing to share and disclose; immediate response;Libaque-Sáenz et al., 2021; Vimalkumar et al., 2021;
ContinuanceMedium to highLow to mediumBenefit expectation; trust; fear of loss; valuation;Enjoyable with benefits; little worries about potential risks; feeling of engagementContinue to use/purchase; sustain ownership; biased/optimistic evaluation of potential risks; lurking; No-action;Sandhu et al., 2023; Wagner et al., 2021;
ModificationLow to mediumMedium to highImplicit negotiation with firms; restoration of control; prevention from threats; rebuilding of trust and confidence;Enjoyable with benefits but threatened when problems occur; feeling of empowerment;Withhold information; falsify personal data; apply protection heuristic; customize/disable settings; limit access/interaction/exposure;Jozani et al., 2020; Miltgen and Smith, 2019; Mousavi et al., 2020;
AvoidanceLowHighNo trust; need for privacy protection; punishment for irregulated and unethical firm act; isolation of self from risk exposure;Annoyed; anxious; feeling of out-of-control; Worry about privacy loss and continuous harm;Cancelation; termination; No repurchase; rejection; avoid any forms of data-based interventions; opt-out;Johnson et al., 2020; Strycharz et al., 2021;

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