Dominant personality framework
| Learning style | Social influencing vulnerability | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Diverging | Assimilating | Converging (Think and do) | Accommodating | Authority | Consistency | Liking | Reciprocity | Scarcity | Social proof | |
| DOMINANT | – | – | The dominant personality is task-oriented (Jones and Hartley, 2013), they like challenges (Angood, 2017), like to get straight to the point, get immediate results (Beamish, 2005) and are more likely to change and shape the environment (Puccio and Grivas, 2009). This means that they have a learning style similar to converging as they are best at solving issues, like new ideas and are extroverted with decision-making skills (Kolb and Kolb, 2005) | – | The dominant personality is described as confident (Beamish, 2005) and a fast mover (Jones and Hartley, 2013). They can therefore be influenced by the authority principle, where people are likely to stop thinking and start reacting when a legitimate authority gives them commands (Cialdini, 2009), especially if in fear of losing some privileges (Workman, 2008) or control over something, as the dominant personality sees themselves as more powerful than others (Puccio and Grivas, 2009) | – | – | – | The dominant personality is known to be a fast mover (Jones and Hartley, 2013) and gets straight to the point (Beamish, 2005). This means that the dominant personality is likely to be influenced by scarcity, which is linked to reactance and impulsivity (Workman, 2008) | – |
| Learning style | Social influencing vulnerability | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Diverging | Assimilating | Converging | Accommodating | Authority | Consistency | Liking | Reciprocity | Scarcity | Social proof | |
| – | – | The | – | The | – | – | – | The | – | |
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