Table A1

Study 1 horizontal and vertical competition manipulations

Horizontal manipulationVertical manipulation
To help make the recommendation, you researched your firm’s competitors
You found that 95% of your firm’s competitors
  1. Used target marketing and altered their pricing of tourism services using data collected from their consumers from previous interactions and

  2. Used target marketing and altered their pricing of tourism services using data about their consumers purchased from third parties

This was the same strategy as your Chief Marketing Officer’s proposal
To help make the recommendation, you researched your firm’s main competitor
Your main competitor
  1. Used target marketing and altered their pricing of tourism services using data collected from their consumers from previous interactions and

  2. Used target marketing and altered their pricing of tourism services using data about their consumers purchased from third parties

This was the same strategy as your Chief Marketing Officer’s proposal
Beyond this, your main competitor also
  1. Accessed the microphone on consumer devices to collect data on their consumers’ interests, opinions and recent conversations to further their AI-driven targeted marketing and pricing strategy, and

  2. Without explicit consent, sold sensitive data about their consumers to third parties to boost revenue

Both of these actions were definitely unethical behaviors
Source(s): Authors' own work
Table A2

Study 2 regulatory focus manipulations

Promotion focusPrevention focus
Alex Manipulation
Alex is someone who undertakes work activities that allow them to get ahead. Alex accomplishes a lot at work, getting work done no matter what, often in a short amount of time
Alex Manipulation
Alex is someone who follows all rules and regulations. Alex fulfills work obligations by completing work tasks correctly, focusing on the details of their work
MarkTech Manipulation
MarkTech strives to be a leader in digital marketing and digital retail
As a result, the firm’s expectation of employees in positions like Alex’s is that they
  • They focus on achieving positive outcomes for the organization

  • They frequently think about how they can achieve organizational successes

MarkTech also wants its workers to strive to become the employees they “want” to be—to achieve their hopes, wishes, and aspirations within the organization. MarkTech firmly believes that instilling this attitude in their workers can help the workers focus on increasing profits and help the organization achieve success
MarkTech Manipulation
MarkTech strives to maintain its position as a well-regarded firm in digital marketing and digital retail
As a result, the firm’s expectation of employees in positions like Alex’s is that they
  • They focus on preventing negative outcomes for the organization

  • They frequently think about how they can prevent organizational failures

MarkTech also wants their workers to strive to become the employees they “ought” to be—to fulfill their duties, responsibilities, and obligations within the organization. MarkTech believes instilling this attitude in their workers can help the workers focus on limiting profit losses and help the organization prevent failures
Source(s): Authors' own work

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