Study 1 horizontal and vertical competition manipulations
| Horizontal manipulation | Vertical manipulation |
|---|---|
| To help make the recommendation, you researched your firm’s competitors You found that 95% of your firm’s competitors
| To help make the recommendation, you researched your firm’s main competitor Your main competitor
Beyond this, your main competitor also
|
| Horizontal manipulation | Vertical manipulation |
|---|---|
| To help make the recommendation, you researched your firm’s competitors Used target marketing and altered their pricing of tourism services using data collected from their consumers from previous interactions and Used target marketing and altered their pricing of tourism services using data about their consumers purchased from third parties | To help make the recommendation, you researched your firm’s main competitor Used target marketing and altered their pricing of tourism services using data collected from their consumers from previous interactions and Used target marketing and altered their pricing of tourism services using data about their consumers purchased from third parties Accessed the microphone on consumer devices to collect data on their consumers’ interests, opinions and recent conversations to further their AI-driven targeted marketing and pricing strategy, and Without explicit consent, sold sensitive data about their consumers to third parties to boost revenue |
Study 2 regulatory focus manipulations
| Promotion focus | Prevention focus |
|---|---|
| Alex Manipulation Alex is someone who undertakes work activities that allow them to get ahead. Alex accomplishes a lot at work, getting work done no matter what, often in a short amount of time | Alex Manipulation Alex is someone who follows all rules and regulations. Alex fulfills work obligations by completing work tasks correctly, focusing on the details of their work |
| MarkTech Manipulation MarkTech strives to be a leader in digital marketing and digital retail As a result, the firm’s expectation of employees in positions like Alex’s is that they
| MarkTech Manipulation MarkTech strives to maintain its position as a well-regarded firm in digital marketing and digital retail As a result, the firm’s expectation of employees in positions like Alex’s is that they
|
| Promotion focus | Prevention focus |
|---|---|
They focus on achieving positive outcomes for the organization They frequently think about how they can achieve organizational successes | They focus on preventing negative outcomes for the organization They frequently think about how they can prevent organizational failures |
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