| Gender | Male: 55%, Female: 45% |
| Age group | 18–24: 20%, 25–34: 35%, 35–44: 25%, 45+: 20% |
| Education level | High school: 15%, Bachelor’s: 45%, Master’s: 30%, PhD: 10% |
| Geographic location | North America: 40%, Europe: 30%, Asia: 20%, Other: 10% |
| Digital literacy | Low: 10%, Moderate: 40%, High: 50% |