Table 2

Doxey's irritation index

Level of irritationDestination responses to tourists
1. EuphoriaThe first stage of tourism development, visitors and investors are welcome; there is little planning or control mechanism
2. ApathyRelationships between hosts and visitors become more formal (commercial), and planning is mostly about marketing
3. AnnoyanceSaturation is approaching and local people have concerns about the tourism industry; planners are trying to control by increasing infrastructure rather than limiting growth
4. AntagonismClear articulation of discomfort, seeing visitors as the cause of all problems, planning improves, but promotion is increased to compensate for the destination's deteriorating reputation

Source(s): Doxey (1975) 

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