Activity codes and the level of interactivity
| Interactivity level | Activity codes | Description | Product example |
|---|---|---|---|
| 1 | Learning/Sightseeing/Visiting | Level of control is minimal, because participants only learn by listening to the interpretation of what they see at the moment, for example historical facts about some cultural heritage. Two-way communication is accessible only via questions to the tour guide/presenter | Scandals and legends: stories from the New Orleans (virtual tour of French Quarter, visiting pirate alley, St. Louis Cathedral and Jackson Square, learning about the history of New Orleans and about a legendary voodoo practitioner) (Amazon Explore, 2021) |
| 2 | Learning + watching demonstration | Level of control is minimum because participants only learn by listening what is presented and watch what providers show. The level of two-way communication is higher; for example, in the process of making food, the participant can simultaneously ask questions | The scrumptious art of bean-to-bar chocolate making in Costa Rica (learning about history and cultural relevance of chocolate and watching demonstration how chocolate is made using hand tools) (Amazon Explore, 2021) |
| 3 | Shopping | Level of control is high because you choose for yourself what would you like to see in the shop and buy. Two-way communication is present because you must communicate to the tourist guide what would you like to buy from the local shop | Virtually shop the tropical woodworking gallery of a master craftsman in Costa Rica (shop in the gallery of local craftsman, pick the art piece which will be sent to you by tourist guide) (Amazon Explore, 2021) |
| 4 | Learning new skills, highest level | Both level of control and two-way communication are high since participants can actively imitate the presented skills and receive direct feedback | Improve your attitude with gratitude: a virtual meditation coaching session (one-on-one mindfulness session where you learn and simultaneously try a few simple gratitude exercises that you can easily incorporate into your day-to-day routine) (Amazon Explore, 2021) |
| Interactivity level | Activity codes | Description | Product example |
|---|---|---|---|
| 1 | Learning/Sightseeing/Visiting | Level of control is minimal, because participants only learn by listening to the interpretation of what they see at the moment, for example historical facts about some cultural heritage. Two-way communication is accessible only via questions to the tour guide/presenter | |
| 2 | Learning + watching demonstration | Level of control is minimum because participants only learn by listening what is presented and watch what providers show. The level of two-way communication is higher; for example, in the process of making food, the participant can simultaneously ask questions | |
| 3 | Shopping | Level of control is high because you choose for yourself what would you like to see in the shop and buy. Two-way communication is present because you must communicate to the tourist guide what would you like to buy from the local shop | |
| 4 | Learning new skills, highest level | Both level of control and two-way communication are high since participants can actively imitate the presented skills and receive direct feedback |
Source(s): Own elaboration
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