Table 3

Fornell–Larcker criterion

VariableAGGTMDPCEPI
AG0.913    
GT−0.2670.894   
MD−0.0400.2000.948  
PCE−0.047−0.046−0.0270.849 
PI0.3710.001−0.0240.0110.888

Note(s): PCE: perceived consumer effectiveness; AG: anticipated guilt; GT: green trust; PI: purchase intention; MD: moral disengagement

Source(s): Author's own work

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