Fornell–Larcker criterion
| Variable | AG | GT | MD | PCE | PI |
|---|---|---|---|---|---|
| AG | 0.913 | ||||
| GT | −0.267 | 0.894 | |||
| MD | −0.040 | 0.200 | 0.948 | ||
| PCE | −0.047 | −0.046 | −0.027 | 0.849 | |
| PI | 0.371 | 0.001 | −0.024 | 0.011 | 0.888 |
| Variable | AG | GT | MD | PCE | PI |
|---|---|---|---|---|---|
| AG | 0.913 | ||||
| GT | −0.267 | 0.894 | |||
| MD | −0.040 | 0.200 | 0.948 | ||
| PCE | −0.047 | −0.046 | −0.027 | 0.849 | |
| PI | 0.371 | 0.001 | −0.024 | 0.011 | 0.888 |
Note(s): PCE: perceived consumer effectiveness; AG: anticipated guilt; GT: green trust; PI: purchase intention; MD: moral disengagement
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