Table 4 HTMT criterion Variable AG GT MD... | Emerald Publishing

Table 4

HTMT criterion

Variable	AG	GT	MD	PCE	PI
Anticipated guilt (AG)
Green trust (GT)	0.285
Moral disengagement (MD)	0.038	0.120
Perceived consumer effectiveness (PCE)	0.045	0.055	0.035
Purchase intention (PI)	0.396	0.028	0.019	0.032

Variable	AG	GT	MD	PCE	PI
Anticipated guilt (AG)
Green trust (GT)	0.285
Moral disengagement (MD)	0.038	0.120
Perceived consumer effectiveness (PCE)	0.045	0.055	0.035
Purchase intention (PI)	0.396	0.028	0.019	0.032

Source(s): Author's own work