Hypothesis testing results
| Hypotheses | β | t-value | p-value | Conclusion |
|---|---|---|---|---|
| H1: PCE → AG | −0.058 | 1.187 | 0.255 | Not supported |
| H2: GT → AG | −0.270 | 7.759 | <0.001 | Supported |
| H3: AG → PI | 0.398 | 12.706 | <0.001 | Supported |
| H4a: PCE → AG → PI | −0.023 | 1.178 | 0.239 | Not supported |
| H4b: GT → AG → PI | −0.107 | 6.512 | <0.001 | Partially supported |
| H5: MD x AG → PI | −0.189 | 6.146 | <0.001 | Supported |
| Gender → PI | −0.022 | 0.636 | 0.525 | |
| Income → PI | 0.062 | 1.811 | 0.070 | |
| Sustainable apparel awareness → PI | −0.008 | 0.229 | 0.819 |
| Hypotheses | β | Conclusion | ||
|---|---|---|---|---|
| −0.058 | 1.187 | 0.255 | Not supported | |
| −0.270 | 7.759 | <0.001 | Supported | |
| 0.398 | 12.706 | <0.001 | Supported | |
| −0.023 | 1.178 | 0.239 | Not supported | |
| −0.107 | 6.512 | <0.001 | Partially supported | |
| −0.189 | 6.146 | <0.001 | Supported | |
| Gender → PI | −0.022 | 0.636 | 0.525 | |
| Income → PI | 0.062 | 1.811 | 0.070 | |
| Sustainable apparel awareness → PI | −0.008 | 0.229 | 0.819 |
Note(s): PCE: perceived consumer effectiveness; AG: anticipated guilt; GT: green trust; PI: purchase intention; MD: moral disengagement