Table 1.

Overview of case study participants and digital adoption maturity

CaseProfile of respondentIndustryYear of foundingGenerationNo. of employeesAdoption maturity
PRI-1CEOPrinting2000215Early stage
PRI-2Owner and CEOPrinting2005210Growth stage
CUL-1CEOCulinary19992600Growth stage
FAS-1ManagerFashion20122500Growth stage
CON-1CEO and ManagerConsumer goods197032500Advanced stage
LOG-1Director and ManagerLogistic195244000Advanced stage
OIL-1ManagerOil and gas198024000Growth stage
CON-2Director and ManagerConsumer goods1985211000Advanced stage
OIL-2CEOOil and gas2000260Growth stage
LOG-2DirectorLogistic196434000Advanced stage
EDU-1Owner and CEOEducation20081100Advanced stage
EDU-2CEOEducation19702100Early stage
CUL-2CEOCulinary1950315Growth stage
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