Table 2. Guiding questions for exploring... | Emerald Publishing

Table 2.

Guiding questions for exploring digital adoption in the family business

Topic	Guiding questions
Understanding of digital technologies	How do you define digital adoption within your business? What digital technologies have you implemented, and what influenced their selection?
Perceptions and strategic drivers	What were the primary motivations for adopting digital technologies? How do digital technologies impact decision-making within the family business?
Digitalization initiatives and challenges	Can you describe the implementation process of digital solutions in your company? What barriers did you encounter, and how did you address them?
Customer and competitor reactions	How has digitalization influenced your market positioning? Have customer expectations changed due to digital advancements?

Topic	Guiding questions
Understanding of digital technologies	How do you define digital adoption within your business? What digital technologies have you implemented, and what influenced their selection?
Perceptions and strategic drivers	What were the primary motivations for adopting digital technologies? How do digital technologies impact decision-making within the family business?
Digitalization initiatives and challenges	Can you describe the implementation process of digital solutions in your company? What barriers did you encounter, and how did you address them?
Customer and competitor reactions	How has digitalization influenced your market positioning? Have customer expectations changed due to digital advancements?