Psychometric properties
| Cronbach's alpha | Composite reliability | AVE | ES | CS | RS | PSS | CX | ST | PI | |
|---|---|---|---|---|---|---|---|---|---|---|
| Entertainment-seeking (ES) | 0.900 | 0.901 | 0.667 | 0.817 | 0.373 | 0.723 | 0.649 | 0.676 | 0.436 | 0.193 |
| Convenience-seeking (CS) | 0.861 | 0.861 | 0.707 | 0.332 | 0.841 | 0.406 | 0.245 | 0.392 | 0.130 | 0.112 |
| Reward-seeking (RS) | 0.846 | 0.940 | 0.757 | 0.641 | 0.354 | 0.870 | 0.666 | 0.464 | 0.359 | 0.212 |
| Place-support-seeking (PSS) | 0.932 | 0.933 | 0.832 | 0.593 | 0.219 | 0.594 | 0.912 | 0.629 | 0.334 | 0.241 |
| Customer experience (CX) | 0.947 | 0.949 | 0.529 | 0.629 | 0.359 | 0.450 | 0.593 | 0.727 | 0.603 | 0.497 |
| Satisfaction (ST) | 0.886 | 0.890 | 0.815 | 0.390 | 0.113 | 0.313 | 0.304 | 0.556 | 0.903 | 0.773 |
| Patronage Intention (PI) | 0.831 | 0.933 | 0.729 | 0.205 | 0.093 | 0.229 | 0.232 | 0.483 | 0.736 | 0.854 |
| Cronbach's alpha | Composite reliability | AVE | ES | CS | RS | PSS | CX | ST | PI | |
|---|---|---|---|---|---|---|---|---|---|---|
| Entertainment-seeking (ES) | 0.900 | 0.901 | 0.667 | 0.373 | 0.723 | 0.649 | 0.676 | 0.436 | 0.193 | |
| Convenience-seeking (CS) | 0.861 | 0.861 | 0.707 | 0.332 | 0.406 | 0.245 | 0.392 | 0.130 | 0.112 | |
| Reward-seeking (RS) | 0.846 | 0.940 | 0.757 | 0.641 | 0.354 | 0.666 | 0.464 | 0.359 | 0.212 | |
| Place-support-seeking (PSS) | 0.932 | 0.933 | 0.832 | 0.593 | 0.219 | 0.594 | 0.629 | 0.334 | 0.241 | |
| Customer experience (CX) | 0.947 | 0.949 | 0.529 | 0.629 | 0.359 | 0.450 | 0.593 | 0.603 | 0.497 | |
| Satisfaction (ST) | 0.886 | 0.890 | 0.815 | 0.390 | 0.113 | 0.313 | 0.304 | 0.556 | 0.773 | |
| Patronage Intention (PI) | 0.831 | 0.933 | 0.729 | 0.205 | 0.093 | 0.229 | 0.232 | 0.483 | 0.736 |
Note(s): The square roots of the AVE are shown in the italic diagonal. The Fornell-Larcker criterion results are displayed below the italic diagonal, while the HTMT values are shown above the italic diagonal
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