Results of the conceptual model assessment
| β | p-value | t-statistic | f2 | VIF | Outcome | Q2 | R2 | |
|---|---|---|---|---|---|---|---|---|
| H1. Entertainment-seeking - > Customer experience | 0.416 | 0.000 | 4.767 | 0.175 | 1.971 | Supported | ||
| H2. Convenience-seeking - > Customer experience | 0.175 | 0.010 | 2.561 | 0.052 | 1.170 | Supported | ||
| H3. Reward-seeking - > Customer experience | −0.095 | 0.212 | 1.249 | 0.009 | 2.008 | Not Supported | ||
| H4. Place-support-seeking - > Customer experience | 0.365 | 0.000 | 4.850 | 0.151 | 1.754 | Supported | ||
| H5. Customer experience - > Satisfaction | 0.556 | 0.000 | 8.158 | 0.448 | 1.000 | Supported | ||
| H6. Customer experience - > Patronage intention | 0.106 | 0.055 | 1.919 | 0.017 | 1.448 | Not supported | ||
| H7. Satisfaction - > Patronage intention | 0.677 | 0.000 | 13.743 | 0.703 | 1.448 | Supported | ||
| Customer experience | 0.460 | 0.498 | ||||||
| Satisfaction | 0.117 | 0.309 | ||||||
| Patronage intention | 0.026 | 0.550 |
| t-statistic | VIF | Outcome | Q2 | |||||
|---|---|---|---|---|---|---|---|---|
| 0.416 | 0.000 | 4.767 | 0.175 | 1.971 | Supported | |||
| 0.175 | 0.010 | 2.561 | 0.052 | 1.170 | Supported | |||
| −0.095 | 0.212 | 1.249 | 0.009 | 2.008 | Not Supported | |||
| 0.365 | 0.000 | 4.850 | 0.151 | 1.754 | Supported | |||
| 0.556 | 0.000 | 8.158 | 0.448 | 1.000 | Supported | |||
| 0.106 | 0.055 | 1.919 | 0.017 | 1.448 | Not supported | |||
| 0.677 | 0.000 | 13.743 | 0.703 | 1.448 | Supported | |||
| Customer experience | 0.460 | 0.498 | ||||||
| Satisfaction | 0.117 | 0.309 | ||||||
| Patronage intention | 0.026 | 0.550 |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.