Table A1 Constructs, measurement items,...

Table A1

Constructs, measurement items, and factor loadings

Construct	Source	Items	Loading	Mean	SD	t-value
Entertainment-seeking	Ashraf et al. (2021)	I interact with the collective digital touchpoints of this retail agglomeration because …
		it is fun	0.763	0.041	0.026	18.672
		it is enjoyable	0.855	0.026	0.035	32.920
		it is entertaining	0.799	0.035	0.026	22.897
		to enjoy the variety of content it offers	0.847	0.026	0.034	33.036
		it is interesting	0.837	0.034	0.030	24.609
		I feel a sense of adventure using them	0.797	0.030	0.033	27.004
Convenience-seeking	Hagen et al. (2024)	I interact with the collective digital touchpoints of this retail agglomeration because …
		it is convenient for me	0.884	0.033	0.045	27.109
		it allows me to efficiently manage my time	0.843	0.045	0.070	18.741
		it allows me to save time	0.763	0.070	0.030	10.836
		it makes tasks (e.g. information search or making less time-consuming	0.867	0.030	0.081	29.051
Reward-seeking	Hagen et al. (2024)	I interact with the collective digital touchpoints of this retail agglomeration …
		to be rewarded for continued participation	0.750	0.081	0.017	09.274
		because of incentives (e.g. promotional deals)	0.920	0.017	0.015	52.837
		because of loyalty incentives for my continued participation	0.929	0.015	0.019	63.300
Place-support-seeking	Zhang et al. (2020)	I interact with the collective digital touchpoints of this retail agglomeration because …
		to support the continuity of the retail agglomeration	0.893	0.019	0.013	47.989
		to contribute to the prosperity of the retail agglomeration	0.923	0.013	0.015	72.566
		to support local retailers	0.917	0.015	0.015	59.597
		because it is important to me to support the retail agglomeration	0.915	0.015	0.015	60.229
Customer experience	Gahler et al. (2023)	Affective dimension
		Interactions with the retail agglomeration induced good emotions	0.700	0.049	0.046	14.306
		I had positive feelings during interactions with the retail agglomeration	0.700	0.046	0.037	15.228
		Interactions with the retail agglomeration put me in a good mood	0.755	0.037	0.040	20.507
		Cognitive dimension
		Interacting with the retail agglomeration piqued my curiosity	0.727	0.040	0.049	17.971
		I learned something beneficial during interactions with the retail agglomeration	0.713	0.049	0.042	14.679
		I got positive insights during interactions with the retail agglomeration	0.737	0.042	0.044	17.581
		Physical dimension
		My physical responses during interactions with the retail agglomeration were pleasant	0.747	0.044	0.043	17.082
		During interactions with the retail agglomeration, I actively moved in a way I liked	0.758	0.043	0.041	17.827
		During interactions with the retail agglomeration, I was active in a way I liked	0.757	0.041	0.034	18.340
		Relational dimension
		I established a personal relationship with my retail agglomeration	0.749	0.034	0.034	22.122
		I felt positively connected with the retail agglomeration	0.798	0.034	0.051	23.760
		Interacting with the retail agglomeration made me feel like I belonged to a community	0.680	0.051	0.052	13.334
		Sensorial dimension
		Interactions with the retail agglomeration had a positive sensory appeal	0.688	0.052	0.054	13.189
		Interactions with the retail agglomeration positively impacted my senses	0.681	0.054	0.052	12.585
		Interactions with the retail agglomeration positively engaged my senses in various ways	0.707	0.052	0.052	13.558
		Symbolic dimension
		Interactions with the retail agglomeration were aligned with my personal values	0.708	0.052	0.061	13.737
		My personal beliefs were confirmed during interactions with the retail agglomeration	0.711	0.061	0.046	11.615
		Interactions with the retail agglomeration align with my self-image	0.756	0.046	0.013	16.339
Satisfaction	Teller and Reutterer (2008)	How satisfied are you with the retail agglomeration?	0.924	0.013	0.024	69.830
		How does the retail agglomeration meet your expectations?	0.899	0.024	0.024	38.160
		Think of an ideal retail agglomeration. To what extent does it come close to that?	0.884	0.024	0.015	36.599
Patronage intention	Teller and Reutterer (2008)	Would you recommend the retail agglomeration to others?	0.864	0.015	0.046	56.825
		How likely are you to go to the retail agglomeration again?	0.852	0.046	0.053	18.404
		How likely are you to go to the retail agglomeration again and purchase something?	0.844	0.053	0.041	16.045

Construct	Source	Items	Loading	Mean	SD	t-value
Entertainment-seeking	Ashraf et al. (2021)	I interact with the collective digital touchpoints of this retail agglomeration because …
		it is fun	0.763	0.041	0.026	18.672
		it is enjoyable	0.855	0.026	0.035	32.920
		it is entertaining	0.799	0.035	0.026	22.897
		to enjoy the variety of content it offers	0.847	0.026	0.034	33.036
		it is interesting	0.837	0.034	0.030	24.609
		I feel a sense of adventure using them	0.797	0.030	0.033	27.004
Convenience-seeking	Hagen et al. (2024)	I interact with the collective digital touchpoints of this retail agglomeration because …
		it is convenient for me	0.884	0.033	0.045	27.109
		it allows me to efficiently manage my time	0.843	0.045	0.070	18.741
		it allows me to save time	0.763	0.070	0.030	10.836
		it makes tasks (e.g. information search or making less time-consuming	0.867	0.030	0.081	29.051
Reward-seeking	Hagen et al. (2024)	I interact with the collective digital touchpoints of this retail agglomeration …
		to be rewarded for continued participation	0.750	0.081	0.017	09.274
		because of incentives (e.g. promotional deals)	0.920	0.017	0.015	52.837
		because of loyalty incentives for my continued participation	0.929	0.015	0.019	63.300
Place-support-seeking	Zhang et al. (2020)	I interact with the collective digital touchpoints of this retail agglomeration because …
		to support the continuity of the retail agglomeration	0.893	0.019	0.013	47.989
		to contribute to the prosperity of the retail agglomeration	0.923	0.013	0.015	72.566
		to support local retailers	0.917	0.015	0.015	59.597
		because it is important to me to support the retail agglomeration	0.915	0.015	0.015	60.229
Customer experience	Gahler et al. (2023)	Affective dimension
		Interactions with the retail agglomeration induced good emotions	0.700	0.049	0.046	14.306
		I had positive feelings during interactions with the retail agglomeration	0.700	0.046	0.037	15.228
		Interactions with the retail agglomeration put me in a good mood	0.755	0.037	0.040	20.507
		Cognitive dimension
		Interacting with the retail agglomeration piqued my curiosity	0.727	0.040	0.049	17.971
		I learned something beneficial during interactions with the retail agglomeration	0.713	0.049	0.042	14.679
		I got positive insights during interactions with the retail agglomeration	0.737	0.042	0.044	17.581
		Physical dimension
		My physical responses during interactions with the retail agglomeration were pleasant	0.747	0.044	0.043	17.082
		During interactions with the retail agglomeration, I actively moved in a way I liked	0.758	0.043	0.041	17.827
		During interactions with the retail agglomeration, I was active in a way I liked	0.757	0.041	0.034	18.340
		Relational dimension
		I established a personal relationship with my retail agglomeration	0.749	0.034	0.034	22.122
		I felt positively connected with the retail agglomeration	0.798	0.034	0.051	23.760
		Interacting with the retail agglomeration made me feel like I belonged to a community	0.680	0.051	0.052	13.334
		Sensorial dimension
		Interactions with the retail agglomeration had a positive sensory appeal	0.688	0.052	0.054	13.189
		Interactions with the retail agglomeration positively impacted my senses	0.681	0.054	0.052	12.585
		Interactions with the retail agglomeration positively engaged my senses in various ways	0.707	0.052	0.052	13.558
		Symbolic dimension
		Interactions with the retail agglomeration were aligned with my personal values	0.708	0.052	0.061	13.737
		My personal beliefs were confirmed during interactions with the retail agglomeration	0.711	0.061	0.046	11.615
		Interactions with the retail agglomeration align with my self-image	0.756	0.046	0.013	16.339
Satisfaction	Teller and Reutterer (2008)	How satisfied are you with the retail agglomeration?	0.924	0.013	0.024	69.830
		How does the retail agglomeration meet your expectations?	0.899	0.024	0.024	38.160
		Think of an ideal retail agglomeration. To what extent does it come close to that?	0.884	0.024	0.015	36.599
Patronage intention	Teller and Reutterer (2008)	Would you recommend the retail agglomeration to others?	0.864	0.015	0.046	56.825
		How likely are you to go to the retail agglomeration again?	0.852	0.046	0.053	18.404
		How likely are you to go to the retail agglomeration again and purchase something?	0.844	0.053	0.041	16.045

Note(s): Customer experience was measured using the 16-item scale by Gahler et al. (2023). Although the original scale distinguishes six experiential dimensions, in this study the construct was modelled as a single reflective factor. Motivation items were measured on a 5-point Likert scale; customer experience, satisfaction and patronage intention were measured on a 7-point Likert scale

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