Table 1 Code definitions Code Boundary... | Emerald Publishing

Table 1

Code definitions

Code	Boundary of the code-defined
Convenience	Make easy access to information
Relatable	Make a balance between customer understanding and digital content
Awareness	Develop cognizance about the ailments and cures
Education	Development of health literacy
Observability	Visibility of new tools and techniques
Trust issues	Concern about reliability
Information asymmetry	Unclear or lack of information
Complexity	Difficulty in understanding digital content
Language intensity	Uncomfortable language usage

Code	Boundary of the code-defined
Convenience	Make easy access to information
Relatable	Make a balance between customer understanding and digital content
Awareness	Develop cognizance about the ailments and cures
Education	Development of health literacy
Observability	Visibility of new tools and techniques
Trust issues	Concern about reliability
Information asymmetry	Unclear or lack of information
Complexity	Difficulty in understanding digital content
Language intensity	Uncomfortable language usage

Source(s): Authors’ own work