Details of variables and indicators
| Variable | Indicator | Source |
|---|---|---|
| Financial strategy | Investment (X1.1) | Esmer (2020) |
| Minimize exchange rate risk (X1.2) | ||
| Reduce operating costs (X1.3) | ||
| Entrepreneurial marketing | Risk (X2.1) | Eggers et al. (2020) |
| Proactiveness (X2.2) | ||
| Innovativeness (X2.3) | ||
| Customer orientation (X2.4) | ||
| Corporate resilience | Commitment (Y1.1) | Lee et al. (2013) |
| Roles and responsibilities (Y1.2) | ||
| Recovery priorities (Y1.3) | ||
| Competitive advantage | Services differentiation (Y2.1) | Leonidou et al. (2015) |
| Cost leadership (Y2.2) |
| Variable | Indicator | Source |
|---|---|---|
| Financial strategy | Investment (X1.1) | |
| Minimize exchange rate risk (X1.2) | ||
| Reduce operating costs (X1.3) | ||
| Entrepreneurial marketing | Risk (X2.1) | |
| Proactiveness (X2.2) | ||
| Innovativeness (X2.3) | ||
| Customer orientation (X2.4) | ||
| Corporate resilience | Commitment (Y1.1) | |
| Roles and responsibilities (Y1.2) | ||
| Recovery priorities (Y1.3) | ||
| Competitive advantage | Services differentiation (Y2.1) | |
| Cost leadership (Y2.2) |