Results of the moderation hypothesis testing
| Exogenous variable | Moderating variable | Endogenous variable | Coeff. | p-value | Decision | |
|---|---|---|---|---|---|---|
| Moderation Effect | ||||||
| H4 | Financial strategy | Entrepreneurial marketing | Competitive advantage | 0.064 | 0.219 | Not Supported |
| H5 | Corporate resilience | Entrepreneurial marketing | Competitive advantage | -0.024 | 0.658 | Not Supported |
| Mediation Effect | ||||||
| H6 | Financial strategy | Corporate resilience | Competitive advantage | 0.213 | 0.000 | Supported |
| Exogenous variable | Moderating variable | Endogenous variable | Coeff. | Decision | ||
|---|---|---|---|---|---|---|
| Financial strategy | Entrepreneurial marketing | Competitive advantage | 0.064 | 0.219 | Not Supported | |
| Corporate resilience | Entrepreneurial marketing | Competitive advantage | -0.024 | 0.658 | Not Supported | |
| Financial strategy | Corporate resilience | Competitive advantage | 0.213 | 0.000 | Supported | |