Examples of different methods for utilizing the dimensions of the servicescape in unexpected ways
| The method for utilizing the dimensions of the servicescape | Representative observations expressing the mode | Description of the mode |
|---|---|---|
| Drawing residents’ attention to a particular dimension of the servicescape | In the dining room of Ixora: Mirthful Martha gets excited by the size of the rhubarbs growing outside in the inner yard. She jumps up and starts gesturing enthusiastically around the room. “There are THIIIIIIIIIIS big rhubarbs outside!” | Admiring certain element of the servicescape dimension |
| In a resident’s room in Ixora: Cattie Cherry poses within the empty picture frame. She looks straight at the resident, who gazes back at her and seems to be calming down | Helping a resident to concentrate on a specific element of the servicescape dimension | |
| Transforming the space into something else | In the corridor in Calendula: Morris sits in an armchair. Cattie Cherry gives a lecture about a red nose. Mirthful Martha sits down next to Morris to listen to Cattie Cherry’s talk | Corridor turns into lecture room |
| In the dining room in Ixora: Cattie Cherry and Snappy Scout play out the theme of the TV series Dallas with their speaker. They pretend to drill oil from the floor, and then they make a toast with an imaginary cognac with the residents | Lounge turns into Ewing family’s home (as in the Dallas TV series) | |
| Transforming the resident into something else | In the corridor of Ixora: Tamara is seated at the side of the corridor. Cattie Cherry strokes Tamara. Cattie Cherry then plays classical music from the speaker and pretends to play the piano by moving her hands on Tamara’s arms. Tamara initially sits expressionless for a long time, but then bursts into a smile | Resident turns into a piano |
| In Bruno’s room in Ixora: Bruno lies in his bed. Cattie Cherry rolls a ball on top of Bruno from his toes to his torso and back. The ball has a globe pattern on it. Snappy Scout says, “The whole world rolled on you!” | Resident turns into Earth’s orbit | |
| Transforming an object into a living being | In Magdalena’s room in Ixora: Snappy Scout puts a toy dog on Troy Tuneful’s shoulder. Magdalena says that she has already met the dog. Troy Tuneful asks the dog, “Do you need to go out and pee?” Snappy Scout makes the toy dog nod. Magdalena laughs. The clowns leave the room | Toy transfers into a dog |
| Bizarre utilization of the dimensions of the servicescape | In the dining room in Ixora: Troy Tuneful and Snappy Scout are dancing the tango with their feet in the air while sitting on the sofa. Troy Tuneful is simultaneously playing the guitar. The clowns complain that it is hard to dance in the air. A female resident who has just entered the room remarks, “At least the shoe soles won’t wear out!” Troy Tuneful responds, “You are completely right!” | Clowns dance the tango, feet in the air, while sitting on the sofa |
| In the dining room in Ixora: Troy Tuneful “sits” on the sofa upside down. Olivia asks, “Are you tired?” There are two female residents on another sofa in the lounge. Troy Tuneful moves to lie on the sofa across them. The residents laugh at Troy Tuneful when he keeps shifting his position on the sofa, at times ending up with his head pointing to the floor | Clown “sits” on the sofa upside down |
| The method for utilizing the dimensions of the servicescape | Representative observations expressing the mode | Description of the mode |
|---|---|---|
| Drawing residents’ attention to a particular dimension of the servicescape | In the dining room of Ixora: Mirthful Martha gets excited by the size of the rhubarbs growing outside in the inner yard. She jumps up and starts gesturing enthusiastically around the room. “There are THIIIIIIIIIIS big rhubarbs outside!” | Admiring certain element of the servicescape dimension |
| In a resident’s room in Ixora: Cattie Cherry poses within the empty picture frame. She looks straight at the resident, who gazes back at her and seems to be calming down | Helping a resident to concentrate on a specific element of the servicescape dimension | |
| Transforming the space into something else | In the corridor in Calendula: Morris sits in an armchair. Cattie Cherry gives a lecture about a red nose. Mirthful Martha sits down next to Morris to listen to Cattie Cherry’s talk | Corridor turns into lecture room |
| In the dining room in Ixora: Cattie Cherry and Snappy Scout play out the theme of the | Lounge turns into Ewing family’s home (as in the Dallas | |
| Transforming the resident into something else | In the corridor of Ixora: Tamara is seated at the side of the corridor. Cattie Cherry strokes Tamara. Cattie Cherry then plays classical music from the speaker and pretends to play the piano by moving her hands on Tamara’s arms. Tamara initially sits expressionless for a long time, but then bursts into a smile | Resident turns into a piano |
| In Bruno’s room in Ixora: Bruno lies in his bed. Cattie Cherry rolls a ball on top of Bruno from his toes to his torso and back. The ball has a globe pattern on it. Snappy Scout says, “The whole world rolled on you!” | Resident turns into Earth’s orbit | |
| Transforming an object into a living being | In Magdalena’s room in Ixora: Snappy Scout puts a toy dog on Troy Tuneful’s shoulder. Magdalena says that she has already met the dog. Troy Tuneful asks the dog, “Do you need to go out and pee?” Snappy Scout makes the toy dog nod. Magdalena laughs. The clowns leave the room | Toy transfers into a dog |
| Bizarre utilization of the dimensions of the servicescape | In the dining room in Ixora: Troy Tuneful and Snappy Scout are dancing the tango with their feet in the air while sitting on the sofa. Troy Tuneful is simultaneously playing the guitar. The clowns complain that it is hard to dance in the air. A female resident who has just entered the room remarks, “At least the shoe soles won’t wear out!” Troy Tuneful responds, “You are completely right!” | Clowns dance the tango, feet in the air, while sitting on the sofa |
| In the dining room in Ixora: Troy Tuneful “sits” on the sofa upside down. Olivia asks, “Are you tired?” There are two female residents on another sofa in the lounge. Troy Tuneful moves to lie on the sofa across them. The residents laugh at Troy Tuneful when he keeps shifting his position on the sofa, at times ending up with his head pointing to the floor | Clown “sits” on the sofa upside down |