Summary statistics of shopping trips by channel
| Variable | Offline | Online |
|---|---|---|
| Total trips | 256,455 | 54,321 |
| Total purchased items | 1,884,019 | 1,013,622 |
| No. of unique SKUs | 199,643 | 110,150 |
| Share of trips by retailer, % | ||
| Retailer A | 50.6 | 41.6 |
| Retailer B | 30.6 | 33.3 |
| Retailer C | 18.8 | 25.2 |
| PL share, % | 20.8 | 26.7 |
| No. of trips (previous trip offline) | 238,985 | 17,853 |
| No. of trips (previous trip online) | 17,470 | 36,468 |
| Average brand repurchasing rate in the shopping basket | ||
| Previous trip offline | 0.089 | 0.073 |
| Previous trip online | 0.042 | 0.226 |
| Variable | Offline | Online |
|---|---|---|
| Total trips | 256,455 | 54,321 |
| Total purchased items | 1,884,019 | 1,013,622 |
| No. of unique SKUs | 199,643 | 110,150 |
| Retailer A | 50.6 | 41.6 |
| Retailer B | 30.6 | 33.3 |
| Retailer C | 18.8 | 25.2 |
| 20.8 | 26.7 | |
| No. of trips (previous trip offline) | 238,985 | 17,853 |
| No. of trips (previous trip online) | 17,470 | 36,468 |
| Previous trip offline | 0.089 | 0.073 |
| Previous trip online | 0.042 | 0.226 |
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