Table 4. Correlation matrix ( n =... | Emerald Publishing

Table 4.

Correlation matrix (n = 310,776 shopping trips)

Variable	1	2	3	4	5	6	7	8	9	10	11	12
1. Brand repurchasing rate	1.000	0.232	−0.036	−0.075	−0.116	0.075	0.010	−0.036	−0.133	0.031	−0.050	−0.022
2. Online to online	0.232	1.000	−0.089	−0.090	−0.665	0.111	−0.012	−0.100	−0.004	−0.031	0.008	−0.020
3. Offline to online	−0.036	−0.089	1.000	−0.060	−0.445	0.013	0.002	−0.015	0.014	−0.018	0.024	0.002
4. Online to offline	−0.075	−0.090	−0.060	1.000	−0.450	−0.002	0.003	−0.025	0.014	−0.021	0.022	0.002
5. Offline to offline	−0.116	−0.665	−0.445	−0.450	1.000	−0.090	0.006	0.098	−0.012	0.045	−0.032	0.013
6. PL share	0.075	0.111	0.013	−0.002	−0.090	1.000	−0.051	−0.124	0.020	−0.047	−0.002	−0.071
7. Nearby store count	0.010	−0.012	0.002	0.003	0.006	−0.051	1.000	0.037	−0.029	0.011	−0.073	0.000
8. Annual spending in initial period	−0.036	−0.100	−0.015	−0.025	0.098	−0.124	0.037	1.000	0.045	0.293	0.051	0.045
9.Gender	−0.133	−0.004	0.014	0.014	−0.012	0.020	−0.029	0.045	1.000	−0.036	0.188	0.047
10. Age	0.031	−0.031	−0.018	−0.021	0.045	−0.047	0.011	0.293	−0.036	1.000	−0.223	−0.016
11. Family size	−0.050	0.008	0.024	0.022	−0.032	−0.002	−0.073	0.051	0.188	−0.223	1.000	0.285
12. Income	−0.022	−0.020	0.002	0.002	0.013	−0.071	0.000	0.045	0.047	−0.016	0.285	1.000

Variable	1	2	3	4	5	6	7	8	9	10	11	12
1. Brand repurchasing rate	1.000	0.232	−0.036	−0.075	−0.116	0.075	0.010	−0.036	−0.133	0.031	−0.050	−0.022
2. Online to online	0.232	1.000	−0.089	−0.090	−0.665	0.111	−0.012	−0.100	−0.004	−0.031	0.008	−0.020
3. Offline to online	−0.036	−0.089	1.000	−0.060	−0.445	0.013	0.002	−0.015	0.014	−0.018	0.024	0.002
4. Online to offline	−0.075	−0.090	−0.060	1.000	−0.450	−0.002	0.003	−0.025	0.014	−0.021	0.022	0.002
5. Offline to offline	−0.116	−0.665	−0.445	−0.450	1.000	−0.090	0.006	0.098	−0.012	0.045	−0.032	0.013
6. PL share	0.075	0.111	0.013	−0.002	−0.090	1.000	−0.051	−0.124	0.020	−0.047	−0.002	−0.071
7. Nearby store count	0.010	−0.012	0.002	0.003	0.006	−0.051	1.000	0.037	−0.029	0.011	−0.073	0.000
8. Annual spending in initial period	−0.036	−0.100	−0.015	−0.025	0.098	−0.124	0.037	1.000	0.045	0.293	0.051	0.045
9.Gender	−0.133	−0.004	0.014	0.014	−0.012	0.020	−0.029	0.045	1.000	−0.036	0.188	0.047
10. Age	0.031	−0.031	−0.018	−0.021	0.045	−0.047	0.011	0.293	−0.036	1.000	−0.223	−0.016
11. Family size	−0.050	0.008	0.024	0.022	−0.032	−0.002	−0.073	0.051	0.188	−0.223	1.000	0.285
12. Income	−0.022	−0.020	0.002	0.002	0.013	−0.071	0.000	0.045	0.047	−0.016	0.285	1.000