Table 5. Parameter estimates for the... | Emerald Publishing

Table 5.

Parameter estimates for the generalized propensity score model

	Online to online		Offline to online		Online to offline
Parameter	Coef.	Std. err.	Coef.	Std. err.	Coef.	Std. err.
Constant	−1.865	0.034**	−2.784	0.047**	−2.656	0.046**
Retailer B	0.399	0.014**	0.187	0.019**	0.188	0.018**
Retailer C	0.715	0.015**	0.196	0.021**	0.158	0.021**
Nearby store count	0.000	0.000	0.001	0.000*	0.001	0.000*
Annual spending in initial period	−0.224	0.005**	−0.073	0.007**	−0.112	0.007**
PL share	0.300	0.005**	0.101	0.008**	0.036	0.008**
Gender	0.002	0.015	0.128	0.021**	0.143	0.021**
Age	0.000	0.001	−0.003	0.001**	−0.004	0.001**
Family size	0.073	0.005**	0.103	0.007**	0.094	0.007**
Income	−0.025	0.002**	−0.010	0.003**	−0.010	0.003**

	Online to online		Offline to online		Online to offline
Parameter	Coef.	Std. err.	Coef.	Std. err.	Coef.	Std. err.
Constant	−1.865	0.034**	−2.784	0.047**	−2.656	0.046**
Retailer B	0.399	0.014**	0.187	0.019**	0.188	0.018**
Retailer C	0.715	0.015**	0.196	0.021**	0.158	0.021**
Nearby store count	0.000	0.000	0.001	0.000*	0.001	0.000*
Annual spending in initial period	−0.224	0.005**	−0.073	0.007**	−0.112	0.007**
PL share	0.300	0.005**	0.101	0.008**	0.036	0.008**
Gender	0.002	0.015	0.128	0.021**	0.143	0.021**
Age	0.000	0.001	−0.003	0.001**	−0.004	0.001**
Family size	0.073	0.005**	0.103	0.007**	0.094	0.007**
Income	−0.025	0.002**	−0.010	0.003**	−0.010	0.003**

Note(s):

**p < 0.01, *p < 0.05