Table A2. Parameter estimates for...

Table A2.

Parameter estimates for robustness checks

	(1) Controlling for assortment		(2) Time period
			(before COVID-19 pandemic)
Parameter	Coef.	Std. err.	Coef.	Std. err.
Constant	−5.163	0.103**	−5.454	0.148**
Online to online	2.248	0.019**	2.281	0.033**
Offline to online	−0.439	0.016**	−0.377	0.028**
Online to offline	−0.687	0.016**	−0.604	0.028**
PL share	0.126	0.013**	0.155	0.023**
Online to online × PL share	0.052	0.017**	0.084	0.030**
Offline to online × PL share	0.139	0.015**	0.124	0.026**
Online to offline × PL share	0.087	0.015**	0.064	0.026*
Control variables
Retailer FE	Yes		Yes
Nearby store count	Yes		Yes
Annual spending in initial period	Yes		Yes
Gender	Yes		Yes
Age	Yes		Yes
Family size	Yes		Yes
Income	Yes		Yes
Year-quarter FE	Yes		Yes
Observations	299,895		107,403

	(1) Controlling for assortment		(2) Time period
			(before COVID-19 pandemic)
Parameter	Coef.	Std. err.	Coef.	Std. err.
Constant	−5.163	0.103**	−5.454	0.148**
Online to online	2.248	0.019**	2.281	0.033**
Offline to online	−0.439	0.016**	−0.377	0.028**
Online to offline	−0.687	0.016**	−0.604	0.028**
PL share	0.126	0.013**	0.155	0.023**
Online to online × PL share	0.052	0.017**	0.084	0.030**
Offline to online × PL share	0.139	0.015**	0.124	0.026**
Online to offline × PL share	0.087	0.015**	0.064	0.026*
Control variables
Retailer FE	Yes		Yes
Nearby store count	Yes		Yes
Annual spending in initial period	Yes		Yes
Gender	Yes		Yes
Age	Yes		Yes
Family size	Yes		Yes
Income	Yes		Yes
Year-quarter FE	Yes		Yes
Observations	299,895		107,403

Note(s):

**p < 0.01, *p < 0.05

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