| Organizational unlearning (Cronbach α = 0.86; CR = 0.89; AVE = 0.58) |
| Our company… |
| Is ready to acquire new technologies and knowledge from various channels | 0.65 |
| Seeks to adopt new knowledge, even when it is in conflict with well-accepted experience and knowledge | 0.77 |
| Provides favorable context for changing obsolete beliefs | 0.80 |
| Is ready to change the way it operates | 0.75 |
| Can establish new product processes based on real needs | 0.81 |
| Is ready to abandon routines of the past if they no longer serve a purpose | 0.80 |
| Product rollover performance (Cronbach α = 0.85; CR = 0.89; AVE = 0.58) |
| Met revenue goals | 0.79 |
| Met sales growth goals | 0.80 |
| Met market share goals | 0.76 |
| Met return on investment | 0.74 |
| Met profitability goals | 0.77 |
| Met development costs | 0.70 |
| Environmental dynamism (Cronbach α = 0.82; CR = 0.88; AVE = 0.65) |
| In our kind of business… |
| Marketing strategies change very frequently | 0.78 |
| Product standards change very frequently | 0.79 |
| Customer preferences in product features change very frequently | 0.85 |
| Technology employed changes very frequently | 0.80 |
| Product homogeneity (control) (Cronbach α = 0.77; CR = 0.85; AVE = 0.66) |
| In our industry, it is difficult for us to differentiate ourselves from competitors based on technical product characteristics | 0.68 |
| With regard to functionality, our products are not very different from our competitor’s products | 0.93 |
| Our products and our competitor’s products have the same benefits for customers | 0.81 |