Table 4 Illustrations of... | Emerald Publishing

Table 4

Illustrations of operationalising the data structure template

Interview data
Verbatim comment associated with the first-order codes (Figure 1, supply side) Participant 12: With a long operating time and extensive experience in the field, as well as a lot of business know-how, we can very well assess the capacity of stakeholders (partners, manufacturers and suppliers), ensure the safety of the property of our investors, and ensure that our customers get the best solar energy systems. This evaluation is meticulously carried out and in detail through software systems. Most businesses in Vietnam do not have enough financial capacity to invest in renewable energy power systems. Our funds are a critical component for them to have both clean and cheap energy while also helping to protect the environment; they build a strong business profile for future development and a good public image at no cost. Investing in the development of renewable energy systems requires a significant amount of both physical and time resources. With our assistance, businesses in Vietnam can totally focus their resources on growing their core businesses while still having sustainable energy systems to use.
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First-order codes (informant-centric) - Samples		Second-order themes (researcher-centric) - Samples		Overarching theoretical dimensions–Samples
Committing to higher quality service, longer warranty (Figure 1, supply side) Providing expert advice to stakeholders (e.g. consumers/investors, government) (Figure 1, supply side)	→	Intangible ways of adding value	→	Service oriented
Verbatim comments associated with the first-order codes (Figure 1, demand side) Participant 2: The available renewable energy production system (solar panels) is straightforward, and its maintenance and cleaning are quite easy. Right now, we have no problem with the supplier and are satisfied with the service … Participant 9: We usually meet annually with the supplier to discuss particulars about the performance of the products (we purchased). For example, with the biomass supplier, we have an annual performance review. And we try to improve work progress.
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First-order codes (informant-centric) - Samples		Second-order themes (researcher-centric) - Samples		Overarching theoretical dimensions–Samples
Perceived value through add-ons (e.g. detailed instructions, regular catchups, consultations) (Figure 1, demand side) Access to maintenance/services (demand side)	→	Matched both key and complementary expectations	→	Extending the experience

Interview data
Verbatim comment associated with the first-order codes (Figure 1, supply side)Participant 12: With a long operating time and extensive experience in the field, as well as a lot of business know-how, we can very well assess the capacity of stakeholders (partners, manufacturers and suppliers), ensure the safety of the property of our investors, and ensure that our customers get the best solar energy systems. This evaluation is meticulously carried out and in detail through software systems. Most businesses in Vietnam do not have enough financial capacity to invest in renewable energy power systems. Our funds are a critical component for them to have both clean and cheap energy while also helping to protect the environment; they build a strong business profile for future development and a good public image at no cost. Investing in the development of renewable energy systems requires a significant amount of both physical and time resources. With our assistance, businesses in Vietnam can totally focus their resources on growing their core businesses while still having sustainable energy systems to use.
↓
First-order codes (informant-centric) - Samples		Second-order themes (researcher-centric) - Samples		Overarching theoretical dimensions–Samples
Committing to higher quality service, longer warranty (Figure 1, supply side)Providing expert advice to stakeholders (e.g. consumers/investors, government) (Figure 1, supply side)	→	Intangible ways of adding value	→	Service oriented
Verbatim comments associated with the first-order codes (Figure 1, demand side)Participant 2: The available renewable energy production system (solar panels) is straightforward, and its maintenance and cleaning are quite easy. Right now, we have no problem with the supplier and are satisfied with the service …Participant 9: We usually meet annually with the supplier to discuss particulars about the performance of the products (we purchased). For example, with the biomass supplier, we have an annual performance review. And we try to improve work progress.
↓
First-order codes (informant-centric) - Samples		Second-order themes (researcher-centric) - Samples		Overarching theoretical dimensions–Samples
Perceived value through add-ons (e.g. detailed instructions, regular catchups, consultations) (Figure 1, demand side)Access to maintenance/services (demand side)	→	Matched both key and complementary expectations	→	Extending the experience

Sources(s): Authors' own work and Gioia et al. (2013).