Table 3

Managerial orientation toward sustainability

Cognitive content
Managerial orientationSustainabilityObjectivesInterventionsValue
Business-as-usualSustains the current business modelIncrease economic productivity and continuous growthMinimize changes to the business modelProfits, revenue and factors that affect immediate operations
InstrumentalMaximizes resource efficiency and differentiationIncrease the firm’s competitive advantage through higher revenue and cost savingsMaximize outputs, increase differentiationProfits and revenue; environmental and social objectives that benefit the firm’s economic goals
TransitionExtends the lifespan of the current business modelIncrease the firm’s resilience to changes in the business environment or operating conditionsRedesign subsystems of the business modelProfits, revenue and risk mitigation
TransformationAchieves socioecological harmony and systemic changeIncrease the business model’s contribution to creating an equitable, safe and just worldPromote long-term systemic changeEnvironmental and social equity are prioritized, and operating profits are maintained
Source(s): Authors’ own work

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