Managerial orientation toward sustainability
| Cognitive content | ||||
|---|---|---|---|---|
| Managerial orientation | Sustainability | Objectives | Interventions | Value |
| Business-as-usual | Sustains the current business model | Increase economic productivity and continuous growth | Minimize changes to the business model | Profits, revenue and factors that affect immediate operations |
| Instrumental | Maximizes resource efficiency and differentiation | Increase the firm’s competitive advantage through higher revenue and cost savings | Maximize outputs, increase differentiation | Profits and revenue; environmental and social objectives that benefit the firm’s economic goals |
| Transition | Extends the lifespan of the current business model | Increase the firm’s resilience to changes in the business environment or operating conditions | Redesign subsystems of the business model | Profits, revenue and risk mitigation |
| Transformation | Achieves socioecological harmony and systemic change | Increase the business model’s contribution to creating an equitable, safe and just world | Promote long-term systemic change | Environmental and social equity are prioritized, and operating profits are maintained |
| Cognitive content | ||||
|---|---|---|---|---|
| Managerial orientation | Sustainability | Objectives | Interventions | Value |
| Business-as-usual | Sustains the current business model | Increase economic productivity and continuous growth | Minimize changes to the business model | Profits, revenue and factors that affect immediate operations |
| Instrumental | Maximizes resource efficiency and differentiation | Increase the firm’s competitive advantage through higher revenue and cost savings | Maximize outputs, increase differentiation | Profits and revenue; environmental and social objectives that benefit the firm’s economic goals |
| Transition | Extends the lifespan of the current business model | Increase the firm’s resilience to changes in the business environment or operating conditions | Redesign subsystems of the business model | Profits, revenue and risk mitigation |
| Transformation | Achieves socioecological harmony and systemic change | Increase the business model’s contribution to creating an equitable, safe and just world | Promote long-term systemic change | Environmental and social equity are prioritized, and operating profits are maintained |
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