Table 4

Measurement of items for SM, IoT, MA, and BA

FactorsCodeItemsMedian (IQR) responseKMOCronbach alpha
Smart Manufacturing (SM)SM1Is the manufacturing operation of my company data-driven?4 (3–4)0.92440.9183
SM2Data-driven manufacturing at my company enables precise and adaptable production of goods or services?4 (3–4)0.9070.9169
SM3The data-driven manufacturing method used by my company enables us to react promptly to market change?3.5 (3–4)0.88560.9202
SM4My company has enhanced its manufacturing process since using a data-driven manufacturing system?4 (3–4)0.83770.9215
SM5Are the policies at my company supportive of data-driven manufacturing?4 (3–4)0.81620.9208
Internet of Things (IoT)IoT6My company supports internet use for market insight by using devices (such as laptops, tablets, and smart phones)?4 (3–5)0.9330.9182
IoT7To get information about customer preferences for products or services, my company uses the internet?4 (3–4)0.92980.9161
IoT8My company uses the internet and devices (such computers, tablets, and smart phones) to share and exchange marketing data?4 (3–5)0.90730.9167
IoT9To boost our operational productivity and efficiency, my company uses the internet and devices (such as laptops, tablets, and smart phones)?4 (3–4)0.91550.9162
IoT10My company uses the internet and devices (such computers, tablets, and smartphones) to create products and services that meet customer expectations?4 (3–4)0.90620.917
Marketing Analytics (MA)MA11To understand marketing performance, can my company gather and analyse marketing data?4 (3–4)0.9340.9177
MA12To create products and services that meet customer expectations, my company analyses marketing data?4 (4–4)0.92370.9176
MA13My company uses analysed marketing data to develop closer ties with its customers4 (4–5)0.93760.9165
MA14My business employs analysed marketing data to better understand the state of the market?4 (3–4)0.90780.9177
MA15Is the information assessed from marketing data used to inform my company's manufacturing decision?4 (3–4)0.89010.9169
MA16Can my company adapt to both anticipated and unforeseen changes in the marketplace?4 (3–4)0.88630.9198
MA17My company has the ability to seek potential opportunities using customer value predictions?4 (4–5)0.90120.9191
Business Agility (BA)BA18My company responds to customer requests with quickness?4 (4–5)0.88790.9203
BA19The resources currently available to my company allow us to quickly detect any changes in customer expectations?4 (3–4)0.9170.9187
BA20My company can modify the features of its products and services at no extra cost to satisfy customer needs?4 (3–4)0.84250.9224
Source(s): Authors’ own work

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