Table 1

Prior CE qualitative studies focusing on the roles of top managers, middle managers and entrepreneurial actors

Author and journalTheoryMethod and sampleLevel of analysis, role, and focusOutcome framework
FirmIndividual
Zimmermann et al. (2018) Paradox theory and ambidexterity10 innovation projects in 3 companies, n = 51 interviews over 3 yrs–corporate managers, initiative managers and team members Y–frontlineFrontline managers' configurational matching and contrasting practices
Arfi and Hikkerova (2021) SECI model and organisational learning3 Tunisian SMEs, n = 33 interviews–senior decision-makers and expertsY Knowledge conversion processes in using digital platforms for CE
Hortovanyi et al. (2021) Organisational ambidexterityLongitudinal single case on strategic renewal, data: secondary documents and n = 23 (6 interviews with top managers, 18 with middle managers)Y Learning points (3 phases) in the ambidextrous org journey
Ambos and Tatarinov (2022) AtheoreticalEight case studies using multiple data sources–39 innovation lead interviews, observations, annual reports, press releases and presentationsY Responsible innovation capabilities developed through scaling organically and scaling strategically
Soto-Simeone and Biniari (2024) Sociological theory of emotionsGrounded-theory design, 16 established Finnish organisations pursuing entrepreneurship–54 interviews with internal and external entrepreneurs over a year Y–ecosystem actorsFramework of CE role engagement and enactment showing emotions within work
Perini et al. (2024) Four theories to explain strategic inertiaIn-depth study of 2 polar cases, using secondary documents and n = 10 interviews, 5 top-level managers in firm A and top and middle managers in firm BY Process model of drivers of strategic renewal, reasons and outcome of strategic inertia
Putra et al. (2024) AtheoreticalSingle in-depth case, using field observation for 18 months, 27 interviews, n = 14 middle managers, n = 7 employees and 2 focus groups, plus documentsY TMT's paradoxical framing of opportunities and MM's liminal framings and actions for digital exploration and exploitation
Gomes et al. (2024) Dynamic capabilities and entrepreneurial judgementLongitudinal study of six cases, using 67 interviews (TM, MM, entrepreneurs) and participant-observerY Propose a framework of entrepreneurial judgement governance adaptation for DT in 3 phases: recognising, distributing and orchestrating
D'Angelo et al. (2024) AtheoreticalSingle in-depth case, using 27 interviews with TM, MM and employees, 5 meetings observed, archival documents and external documentsY Digital skill mobilisation process within an incumbent firm
Ellis et al. (2025) AtheoreticalIn-depth, longitudinal case, using 40 interviews with directors, employees, founders and analysts, 18 months of field observations and 150 digital files Y–MMProcess model of MM legitimation of radical innovation in nascent ecosystems
Shu and Srimuang (2025) Dynamic capabilitiesInterview with managers from 24 companiesYY–digital championsDigital transformation model: drivers, process and outcomes
Starmann et al. (2026) AtheoreticalIndividual entrepreneurial actors focus on identity-related conflicts and role construction over time Y–IntrapreneursProcess model and theory of intrapreneurs' identity work, showing tensions between employee identity and entrepreneurial role aspirations
This studyRole theoryQualitative–19 frontline managers Y–frontline managersFrontline managers' CE roles in high-tech manufacturing
Source(s): Authors' own work

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