Table 4

Data structure of FM role in CE

Aggregated dimensionSecond-order themesFirst-order codes
High-tech industryCustomer-driven innovationUltimately, we're driven by customer needs. (FM02)
Their problems are now, not in 3–4 months. (FM10)
They don't come with problems in six months. They come with them now. And we have to act quickly. (FM08)
Market awarenessYou need to know what's happening in the field, what customers need or what they might be waiting for or hoping for. (FM04)
Sometimes, the customer doesn't say it directly, but you can hear between the lines what's changing. (FM09)
If I visit other customers and get similar feedback, then I know there's a market demand. (FM06)
Role expectationsManagement supportManagement tells us, “If it's good, do it, but take care of your main job”. (FM01)
They said, “The idea isn't bad, let's try it out.” So, the vacuum robot was bought, and it worked fine. (FM15)
If higher management doesn't approve the funding for a project, a frontline manager will find it very difficult to push forward with anything (FM12)
AutonomyNobody checks what I do in detail. It's up to me to decide what makes sense. (FM09)
We're trusted to find our own way to reach objectives. (FM10)
If I see a need, I don't have to ask. I just do it. (FM06)
Time scarcityBut if you're not in such a large company where you can just do that, you always have daily tasks, and they always take priority because they bring in the money.(FM15)
I would love to innovate more, but the day is full of tasks that are not innovative. (FM05)
It's hard to find time for ideas. We're constantly under delivery pressure. (FM13)
Role identityTechnical expertiseI know the product inside out. That's why people listen when I say something needs to change. (FM04)
I don't need a PowerPoint to explain my ideas. I show them the problem and the solution. (FM07)
If I talk to R&D or production, they know I understand what I'm talking about. That makes it easier to move things forward. (FM10)
Cumulative experienceOver the years, you learn how to get things done. Not everything is in the manual. (FM12)
You can't innovate if you don't know the system. (FM06)
Sometimes it's not the best idea that works; it's the one that fits with how things move around here. (FM08)
Role enactmentOpportunity identificationProblem-solving is a big part of what I do. I see it as an opportunity. (FM01)
They're the ones who notice when things aren't progressing or when new technologies need to be explored. (FM15)
You have to ask what's going on, what's new, and what's happening in the market. You often get enough prompts from these conversations. (FM10)
Boundary spanningUltimately, the frontline manager connects the customer with the rest of the organisation. (FM12)
A frontline manager … we are directly at the front, the link between customer and production. (FM09)
I'm the bridge between the frontline outside and the colleagues in development within the company. (FM13)
Knowledge brokerA salesperson is essentially a kind of translator. Production speaks its own language, and the customer speaks theirs. It's your job to bridge that gap. (FM11)
Sometimes, technical concepts need to be simplified for internal teams to understand. (FM09)
I act as a bridge between departments by transferring knowledge that is otherwise stuck in silos. (FM12)
Implementation navigation (exploitation)I'm fully responsible for ensuring the product works. (FM15)
I must try to implement everything in the innovation area … (FM19)
Especially as frontline managers … we're also heavily involved in the implementation … from the early phase all the way to the completion. (FM16)
Role negotiationDecision boundariesWe're brought in to provide our input, but the final decision rests with middle management. (FM01)
Depending on the scale of the investment, higher-level management decisions are required for larger investments. (FM13)
Without certain information, I believe some decisions would be different than if I hadn't provided customer insights. (FM03)
Operational constraintsEven if I want to change a part, it needs to go through three stages before it's allowed. (FM13)
If that budget isn't available, there may not be any time during work hours to push these solutions forward. (FM15)
There are always quality checks and documentation steps that slow everything down. (FM07)
Source(s): Authors' own work

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