Structure of the questionnaire
| Research variable | Indicators | Measurement |
|---|---|---|
| Influencer's experience | I think the travel influencers know a lot about the tourism products they are advertising | Likert Scale |
| I think the travel influencers are able to make statements about the tourism products | ||
| I think the travel influencers are experts on the tourism products | ||
| I think the travel influencers have sufficient expertise to make statements about the tourism products. (Adapted from Venciute et al., 2023) | ||
| Influencer's trustworthiness | I think the travel influencers are honest | Likert Scale |
| I think the travel influencers are trustworthy | ||
| I think the travel influencers are sincere | ||
| I think the travel influencers are serious (Adapted from Venciute et al., 2023) | ||
| Influencer's attractiveness | I think the travel influencers are very appealing | Likert Scale |
| I think the travel influencers are very stylish | ||
| I think the travel influencers are attractive | ||
| I think the travel influencers are beautiful (Adapted from Venciute et al., 2023) | ||
| Influencer's content usefulness | The advice provided by travel influencers on tourism products is valuable for my travel planning | Likert Scale |
| Recommendations from travel influencers on tourism products are beneficial in making my travel decisions | ||
| The insights shared by travel influencers help me make the best decisions regarding tourism products (Adapted from Venciute et al., 2023) | ||
| eWOM communication | The reviews shared by travel influencers about tourism products are generally positive | Likert Scale |
| The number of reviews from travel influencers about tourism products influences my purchase decision | ||
| The arguments presented by travel influencers about tourism products are persuasive | ||
| I trust the credibility of the information provided by travel influencers about tourism products (Adapted from Sohn, 2009) | ||
| Purchase intention | After seeing the post by this influencer, I have the intention to buy tourism products | Likert Scale |
| After seeing the post by this influencer, I recommend tourism products to other people in the future | ||
| After seeing the post by this influencer, I want to buy tourism products | ||
| After seeing a recommended product on the influencer's social media, I purchase the tourism products all the time | ||
| I have good experience with purchased tourism products, which was recommended in the influencer's social media | ||
| After seeing a recommended tourism product on the influencer's social media, I have purchased the product in the past (Adapted from Venciute et al., 2023) |
| Research variable | Indicators | Measurement |
|---|---|---|
| Influencer's experience | I think the travel influencers know a lot about the tourism products they are advertising | Likert Scale |
| I think the travel influencers are able to make statements about the tourism products | ||
| I think the travel influencers are experts on the tourism products | ||
| I think the travel influencers have sufficient expertise to make statements about the tourism products. (Adapted from | ||
| Influencer's trustworthiness | I think the travel influencers are honest | Likert Scale |
| I think the travel influencers are trustworthy | ||
| I think the travel influencers are sincere | ||
| I think the travel influencers are serious (Adapted from | ||
| Influencer's attractiveness | I think the travel influencers are very appealing | Likert Scale |
| I think the travel influencers are very stylish | ||
| I think the travel influencers are attractive | ||
| I think the travel influencers are beautiful (Adapted from | ||
| Influencer's content usefulness | The advice provided by travel influencers on tourism products is valuable for my travel planning | Likert Scale |
| Recommendations from travel influencers on tourism products are beneficial in making my travel decisions | ||
| The insights shared by travel influencers help me make the best decisions regarding tourism products (Adapted from | ||
| eWOM communication | The reviews shared by travel influencers about tourism products are generally positive | Likert Scale |
| The number of reviews from travel influencers about tourism products influences my purchase decision | ||
| The arguments presented by travel influencers about tourism products are persuasive | ||
| I trust the credibility of the information provided by travel influencers about tourism products (Adapted from | ||
| Purchase intention | After seeing the post by this influencer, I have the intention to buy tourism products | Likert Scale |
| After seeing the post by this influencer, I recommend tourism products to other people in the future | ||
| After seeing the post by this influencer, I want to buy tourism products | ||
| After seeing a recommended product on the influencer's social media, I purchase the tourism products all the time | ||
| I have good experience with purchased tourism products, which was recommended in the influencer's social media | ||
| After seeing a recommended tourism product on the influencer's social media, I have purchased the product in the past (Adapted from |
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