Table 5 The measurement model:...

Table 5

The measurement model: discriminant validity

	PI	SMI's a	SMI's CU	SMI's E	SMI's T	eWOM
PI	0.644
SMI's A	0.120	0.762
SMI's CU	0.387	0.087	0.734
SMI's E	0.560	0.048	0.334	0.621
SMI's T	0.440	0.145	0.294	0.358	0.660
eWOM	0.233	0.077	0.101	0.141	0.156	0.772

	PI	SMI's a	SMI's CU	SMI's E	SMI's T	eWOM
PI	0.644
SMI's A	0.120	0.762
SMI's CU	0.387	0.087	0.734
SMI's E	0.560	0.048	0.334	0.621
SMI's T	0.440	0.145	0.294	0.358	0.660
eWOM	0.233	0.077	0.101	0.141	0.156	0.772

Note(s): Italic values indicate square root of AVE for each construct

Source(s): Authors’ compilation

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