Table 6

Heterotrait-Monotrait ratio of correlations

Heterotrait-monotrait ratio (HTMT)
SMI's attractiveness ↔ Purchase intention0.179
SMI's content usefulness ↔ Purchase intention0.588
SMI's content usefulness ↔ SMI's attractiveness0.156
SMI's experience ↔ Purchase intention0.843
SMI's experience ↔ SMI's attractiveness0.145
SMI's experience ↔ SMI's content usefulness0.630
SMI's trustworthiness ↔ Purchase intention0.665
SMI's trustworthiness ↔ SMI's attractiveness0.232
SMI's trustworthiness ↔ SMI's content usefulness0.502
SMI's trustworthiness ↔ SMI's experience0.701
eWOM ↔ Purchase intetion0.288
eWOM ↔ SMI's attractiveness0.102
eWOM ↔ SMI's content usefulness0.162
eWOM ↔ SMI's experience0.231
eWOM ↔ SMI's trustworthiness0.213
Source(s): Authors’ compilation
[ViewLarge]
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.