The conditional logit model and mixed logit model results of public preferences
| Variable | (3) CLM | (4) MLM | |||
|---|---|---|---|---|---|
| Mean | Mean | SD | WTP (CNY) | 95% CI | |
| Fixed variable | |||||
| ASC | −1.716*** | −1.891*** | |||
| (−8.96) | (−11.61) | ||||
| Price | −0.070*** | −0.089*** | |||
| (−4.95) | (−6.60) | ||||
| Random variable | |||||
| Biodiversity | 0.429*** | 0.513*** | 0.455*** | 5.798 | 4.381–8.304 |
| (16.47) | (15.47) | (11.94) | |||
| Nature harmony | 0.401*** | 0.474*** | 0.362*** | 5.352 | 3.877–7.911 |
| (12.01) | (11.99) | (5.04) | |||
| Culture presentation | 0.331*** | 0.371*** | 0.442*** | 4.191 | 3.056–6.071 |
| (9.78) | (9.51) | (6.83) | |||
| Facility intelligence | 0.170*** | 0.199*** | −0.125 | 2.247 | 1.612–3.265 |
| (7.99) | (7.79) | (−1.75) | |||
| Number of activities | 0.132*** | 0.156*** | 0.102 | 1.763 | 1.139–2.678 |
| (6.29) | (6.28) | (1.14) | |||
| Other variables | Controlled | Controlled | |||
| Likelihood | −3420.101 | −3372.237 | |||
| Prob > χ2 | 0.000 | 0.000 | |||
| N | 14,952 | 14,952 | |||
| Variable | (3) CLM | (4) MLM | |||
|---|---|---|---|---|---|
| Mean | Mean | SD | WTP (CNY) | 95% CI | |
| ASC | −1.716*** | −1.891*** | |||
| (−8.96) | (−11.61) | ||||
| Price | −0.070*** | −0.089*** | |||
| (−4.95) | (−6.60) | ||||
| Biodiversity | 0.429*** | 0.513*** | 0.455*** | 5.798 | 4.381–8.304 |
| (16.47) | (15.47) | (11.94) | |||
| Nature harmony | 0.401*** | 0.474*** | 0.362*** | 5.352 | 3.877–7.911 |
| (12.01) | (11.99) | (5.04) | |||
| Culture presentation | 0.331*** | 0.371*** | 0.442*** | 4.191 | 3.056–6.071 |
| (9.78) | (9.51) | (6.83) | |||
| Facility intelligence | 0.170*** | 0.199*** | −0.125 | 2.247 | 1.612–3.265 |
| (7.99) | (7.79) | (−1.75) | |||
| Number of activities | 0.132*** | 0.156*** | 0.102 | 1.763 | 1.139–2.678 |
| (6.29) | (6.28) | (1.14) | |||
| Other variables | Controlled | Controlled | |||
| Likelihood | −3420.101 | −3372.237 | |||
| Prob > | 0.000 | 0.000 | |||
| 14,952 | 14,952 | ||||
Note(s): Standard errors were shown in parentheses. ***p < 0.01, **p < 0.05 and *p < 0.1
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